Abstract:
As the world economy continues to move towards increased integration, some of the greatest
opportunities for Small-to-Medium Sized Enterprises (SMEs) will derive from their ability to
participate in the global marketplace while sustainably increasing their competitiveness. It is
generally accepted that SMEs are becoming increasingly important in terms of employment,
wealth creation, and the development of innovation. However, there are considerable doubts
about the quality of strategic planning and management in this very crucial economic
development sector with policy-makers suggesting that there are particular weaknesses in
innovation, a lack of financial acumen, marketing, entrepreneurial flair, practical planning and
management knowledge, and human resource management. As a result, many firms do not reach
their full potential and fail to grow. The present paper will therefore seek to employ exploratory
desktop review to determine the SME Business development in Kenya with particular reference
to Strategic Planning for SMEs Growth and Sustainability. The paper will in digging into the
issue of Strategic Planning for SMEs, look into aspects such as SME Business Control Structure,
Significance and Benefits of Strategic Planning for SMEs and show cause why SMEs fail to
carry out Strategic Planning.
