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The Mediation Effects of TQM on the Relationship between Differentiation Strategy and Financial Performance of Manufacturing Firms in Kenya

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dc.contributor.author Wamalwa, Lucy S.
dc.contributor.author Oloko, Margaret A.
dc.contributor.author Owino, Edward
dc.date.accessioned 2019-01-31T08:17:45Z
dc.date.available 2019-01-31T08:17:45Z
dc.date.issued 2017-08
dc.identifier.uri http://erepo.usiu.ac.ke/11732/4259
dc.description Journal Article en_US
dc.description.abstract Firms that adapt Differentiation strategy develop competitive advantage by creating a product or service that is unique or creates the perception in the minds of customers that the firm or its products and services are superior to those of its 'competitors and also possess characteristics that are distinctive from those of its competitor’s. TQM elements; continuous improvement; leadership and Customer-orientation encourages innovation within the organization leading to development of unique products and quality customer service; leadership encourages generation of ideas from employees for solving problems or developing new products while Customer-orientation encourages organizations to search consistently for new customer needs and expectations, so companies can survive in this globally competitive environment . There is strong link between differentiation strategy and TQM. The study aimed to establish the mediation effects of TQM on the relationship between differentiation strategy and financial performance of manufacturing firms in Kenya. The target population for the study was be 39 ISO certified, manufacturing firms. The target respondents were the CEO, Strategic managers and Quality Assurance Managers from the 39 ISO certified manufacturing firms a total of 117 respondent. Structural equation modelling (SEM) and multiple Regression analysis were used to analyze the relationships between differentiation strategy, TQM and organization performance. The study finding indicated that TQM partially mediates the relationship between generic strategy and financial performance of manufacturing firms in Kenya. en_US
dc.language.iso en en_US
dc.publisher Canadian Center of Science and Education en_US
dc.relation.ispartofseries IJBM Vol 5 Issue 8 Aug 2017;
dc.subject Total Quality Management en_US
dc.subject Mediation Effects en_US
dc.subject Differentiation Strategy en_US
dc.subject Financial Performance en_US
dc.title The Mediation Effects of TQM on the Relationship between Differentiation Strategy and Financial Performance of Manufacturing Firms in Kenya en_US
dc.type Article en_US


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