Browsing School of Communication and Cinematics Arts by Subject "Social Network Sites"

Now showing items 1-2 of 2

The Role of Social Network Sites in Growing Fashion Brands: A Case of Kenyan Fashion Brand Engagement Patterns on Instagram

Siro, Michelle Nyanduko (United States International University - Africa, 2022)

Kenya, and Africa as a whole have a very promising and quickly budding fashion industry on a global level. Understanding the targeted audience and how to interact and engage with them is a key step in ensuring success for ...
Why Do We Play Video Games? A Technology Acceptance Approach to Video Game Uptake: A Case of Kenyan Gamers on Select Social Network Sites and Gaming Forums

Chege, Lewis Kiarie (United States International University - Africa, 2023)

Video games are increasingly becoming a preferred source of entertainment by Kenyan youth and this research sought to understand why this is the case. The study had four objectives. (a)To determine motivations and ...

Search Repository