Browsing School of Communication and Cinematics Arts by Subject "Social Media Influencers"

Now showing items 1-2 of 2

Influence of Social Media Platforms, User-Generated Content and Social Media Influencers on Gen Z Domestic Tourism Decisions in Roysambu Sub-County, Nairobi County, Kenya

Wachera, Angela (United States International University-Africa, 2025)

The study investigated the influence of social media content - specifically platform engagement, user-generated content (UGC), and travel influencer content - on the tourism behavior, destination selection, and booking ...
The Role of Social Media Influencers on Consumer Decision-Making Process in the Kenyan Cosmetics Industry

Mutahi, Ivy Wangui (United States International University - Africa, 2022)

For decades, influencer marketing has been a growing phenomena worldwide; this contemporary marketing phenomenon has played a vital role for marketers and communicators of brands in various organizations. Despite the ...

Search Repository