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Browsing School of Communication and Cinematics Arts by Issue Date

Browsing School of Communication and Cinematics Arts by Issue Date

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Intermedia Agenda Setting Between Social Media and Traditional News in Kenya: An Analysis of the Relationship between the Twitter Hashtag #Lipakamatender and Citizen Television News

Kiambo, Carolyne W. (United States International University - Africa, 2018)

Has the Twitter hashtag that trends on the Kenyans on Twitter (KOT) space become so powerful, that it determines the television news content that Kenyans watch at 9pm? The purpose of this study was to explore the intermedia ...
An Exploration of Nairobi City Water and Sewerage Company Facebook Reviews

Oketch, Sandra Atemo (United States International University - Africa, 2018)

increased internet use, organizations have shifted to new media to reach more audiences, to build mutual relationships with them, and to create a positive corporate image and reputation. Over the years, organizations have ...
Impact of Social Media Influencers on Social Brand Communication for Kenyan Tech Brands on Instagram

Otiende, Linda Ngwono (United States International University - Africa, 2018)

Kenya has recently witnessed a thriving digital culture with social media emerging as a destination for brands to leverage engagement with consumers through the use of social media influencers (SMIs). This study which ...
User Engagement of Facebook as A Communication Tool by Students of the United States International University- Africa (USIU-A)

Mboga, Zainab H. (United States International University - Africa, 2018)

Facebook as a social media platform has been evolving as an important tool for providing information and is widely being adapted for communication. The purpose and objective of the study was to assess the user engagement ...
Uses and Gratifications of Facebook among Millennials in Kenya: A Case of United States International University-Africa Students

Kimani, Sheila W. (United States International University - Africa, 2018)

Since its invention, a large portion of millennials now use Facebook as a means of communication. The popularity of Facebook among millennials has grown exponentially, albeit with little accompanying research to understand ...
Perceived Influence of Gambling-Related Media Promotions on Students „Behavioral Intentions to Indulge In Gambling: A Survey of United States International University-Africa

Barasa, Priscar Sue (United States International University - Africa, 2018)

The purpose of this study was to describe the perceived influence of gambling-related media promotions on students‟ behavioral intentions to indulge in gambling using United States International University-Africa as a case. ...
Tweeting Government: An Analysis of Kenya’s National Executive Leaders’ Use of Twitter as a Communication Tool

Githinji, Patrick Wanjohi (United States International University - Africa, 2018)

Important political conversations in Kenya have taken place on the Twitter micro-blogging social media platform. In 2013, a ‘digital’ government led by Kenya’s President Uhuru Kenyatta and Deputy President William Ruto ...
Assessing Gratification Influence of Select Digital Communication Touchpoints on the Online Engagement Behavior of Millennials in Nairobi.

Mburu, Kenneth K (United States International University - Africa, 2018)

Over the last decade, digital communication has grown in importance as the number of internet users continues to grow. This growth has had an enormous implication on how brands engage with their audiences. Although both ...
Newspaper Framing Of a Health Crisis and Public Perception in Kenya: The Case of Kenyatta National Hospital Wrong-Patient Brain Surgery

Mudavadi, Kevin Charlse (United States International University - Africa, 2019)

This study investigated the role of newspapers’ frames on public perception of Kenyatta National Hospital (KNH) during the wrong patient brain surgery crisis. To be specific, the study examined the most prevalent crisis ...
Examining Twitter Political Discourse in Kenya: The Case of #Electionske2017 during the 2017 Elections

Ochieng, Denver N. (United States International University - Africa, 2019)

As a result of high internet penetration in Kenya, political discourse has slowly shifted to cyberspace effectively forming online public spheres. With this in mind, this study sought to examine themes of inclusivity, ...
Influences of Perceived Crisis Response Strategies on Organizational Reputation: A Case of Solai Dam Tragedy in Kenya

Murunga, Protus Akwabi (United States International University - Africa, 2019)

The role of crisis response strategies in protecting organization reputation is not in doubt. Crisis response strategies, or what an organization says and does after a crisis hits, are very crucial in safeguarding the ...
Newspaper Framing Of Devolution as a New Development Concept in Kenya, 2013 - 2017

Ochieng, Jimmy (United States International University - Africa, 2019)

The present research investigates newspaper framing of devolution as a new development concept in Kenya from 2013 to 2017. Specifically, the study examines five things: (i) The frames which newspaper journalists used in ...
Participation in Communication of Kenyan Music Industry Stakeholders with the Government of Kenya

Roberts, Alexander P. (United States International University - Africa, 2019)

There is a major gap in communication between the music industry and government bodies. This is reflected in terms of a lack of policy and institutional frameworks at a government level that stem from a lack of participation ...
Factors Influencing Customers’ Use of Banks’ Facebook Pages for Communication: A Case of Use by United Nations Staff in Nairobi

Gacii, Caroline Wachuka (United States International University - Africa, 2019)

With Facebook pages boasting 65% of social interaction with brands, banks indicate that they have moved 70% of customer relations and formal communication globally to social platforms such as Facebook, but customer response ...
Role of Online Crisis Response Strategies on Organizational Reputation at Kenya Power and Lighting Company

Randiek, Kelins (United States International University - Africa, 2019)

Social media is a platform where information and ideas are shared. It is in the same platforms where problems and discussion of issues affecting individuals, groups or communities are shared and feedback achieved immediately. ...
Examining The Effects of Crisis Response Strategies on Stakeholder’s Perceptions of Organizational Reputation: A Case of Nnamdi Azikiwe University Miracle Junction Cultism Crisis

Onyinye, Chiweta-Oduah (United States International University - Africa, 2019)

Crisis in Nigerian higher Institutions is inevitable. So long as Universities are in existence, they are not immune to crises. Therefore, Universities must ensure they communicate to stakeholders after a crisis hits. These ...
An Analysis Of Twitter Digital Civic Participation In Kenya As Demonstrated By The Hashtag #Big4agenda Users’ Identity, Influence, Conversations And Relationships.

Kabue, Joyce Gathigia (United States International University - Africa, 2019)

Active and meaningful civic participation is a distinguished feature of democratic societies. Effective civic participation can be measured by analyzing the extent to which a government creates effective participation ...
Stigma Communication, Beliefs, and Management Strategies Associated With Visceral Leishmaniasis: The Case of West Pokot County

Lomoywara, David Biwott (United States International University - Africa, 2020)

This study looked at stigma communication, beliefs, and stigma management strategies employed by persons infected with visceral leishmaniasis in West Pokot County, Kenya. Stigma itself has been known all over the world to ...
The role of LinkedIn as a Communication Platform in Human Resource Development: A Case of Employees and Human Resource Development: A Case of Employees and Human Resource Practitioners in Nairobi County

Magack, Enock Masaki (United States International University - Africa, 2020)

As a professional social networking site carrying a philosophy of -Relationships matter-. LinkedIn has registered great popularity. Despite the fact that Linkedln is creating a common ground in connecting the job seekers ...
Factors Influencing Political Discourse on Twitter: A Case of the Building Bridges Initiative in Kenya

Ndwiga, Patrick Kinyua (United States International University - Africa, 2020)

New media has created a communication landscape characterized by high interactivity among its users. Despite the integral role that social media plays in communication during the digital age, there is limited knowledge on ...

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