Challenges of communicating risk are critical in disaster situations, particularly in areas like Goma, Democratic Republic of Congo, where risk-prone societies face significant challenges in conveying information. ...

This study explored how Kenyan SMIs shape the travel-related decisions and behaviours of university students. While influencer marketing has gained prominence across industries, including tourism, limited research exists ...

Social media is a platform where information and ideas are shared. It is in the same platforms where problems and discussion of issues affecting individuals, groups or communities are shared and feedback achieved immediately. ...

This study aimed to examine the role of print media cartoons in scrutinizing political incivility in Kenya. By analyzing various forms of printed and digital media, the research assessed the impact of these satirical ...

The study focused on investigation of COVID-19 risk communication on the adoption of protective health behaviors among the youth living in informal settlements. The objectives of the study were; to investigate the perceived ...

Gender Based Violence (GBV) cases continue to be on the rise in Kenya and globally. This has necessitated enhanced advocacy efforts which have traditionally largely relied on mainstream media. The advent of social media ...

This study examined the usage of X as a communication tool used by the Ministry of Health (MoH) in Kenya during the Covid-19 pandemic. Grounded in the Social-Mediated Crisis Communication (SMCC) Model and Technological ...

Organizations often undergo change in response to the changing business landscape occasioned by market factors, technological factors, and regulatory factors among other reasons. Organizations must remain agile and competitive ...

This study investigated social media as a determinant of perceptions, attitudes, and social behavior change among USIU-Africa students, using the Chukua Selfie campaign as a case study. To support efforts in reducing the ...

This study examined the role of social media in organizational crisis management, focusing on the #DeleteBoltApp protest on X (formerly Twitter) against Bolt Kenya and other ride-hailing companies, including Little Cab, ...