There is a major gap in communication between the music industry and government bodies. This is reflected in terms of a lack of policy and institutional frameworks at a government level that stem from a lack of participation ...

The purpose of this study was to describe the perceived influence of gambling-related media promotions on students‟ behavioral intentions to indulge in gambling using United States International University-Africa as a case. ...

The goal of this research was to present empirical evidence that documentary films play a critical role in development communication through a study of the influence of messaging in documentary films among audiences in ...

Social media is a platform where information and ideas are shared. It is in the same platforms where problems and discussion of issues affecting individuals, groups or communities are shared and feedback achieved immediately. ...

This study examines the place of social media during two crises that occurred at Kenya's leading referral hospital, the Kenyatta National Referral Hospital (KNH), in 2018 of the rape of new mothers and the wrong patient's ...

For decades, influencer marketing has been a growing phenomena worldwide; this contemporary marketing phenomenon has played a vital role for marketers and communicators of brands in various organizations. Despite the ...

Organizations often undergo change in response to the changing business landscape occasioned by market factors, technological factors, and regulatory factors among other reasons. Organizations must remain agile and competitive ...

This study looked at stigma communication, beliefs, and stigma management strategies employed by persons infected with visceral leishmaniasis in West Pokot County, Kenya. Stigma itself has been known all over the world to ...

Important political conversations in Kenya have taken place on the Twitter micro-blogging social media platform. In 2013, a ‘digital’ government led by Kenya’s President Uhuru Kenyatta and Deputy President William Ruto ...

Facebook as a social media platform has been evolving as an important tool for providing information and is widely being adapted for communication. The purpose and objective of the study was to assess the user engagement ...