• Analyzing EABL’s Corporate Social Responsibility (CSR) Initiatives and Influence on Fostering Responsible Alcohol Consumption and Brand Image 

  Angima, Edwin (United States International University - Africa, 2022)

  The purpose of the study was to analyze East African Breweries Limited (EABL)'s Responsible Drinking Corporate Social Responsibility (CSR) Initiatives, awareness among consumers, influence on fostering responsible alcohol ...
• The Role of Social Network Sites in Growing Fashion Brands: A Case of Kenyan Fashion Brand Engagement Patterns on Instagram 

  Siro, Michelle Nyanduko (United States International University - Africa, 2022)

  Kenya, and Africa as a whole have a very promising and quickly budding fashion industry on a global level. Understanding the targeted audience and how to interact and engage with them is a key step in ensuring success for ...
• Communicative Affordance of Instagram and the use of Emojis among University Students in Nairobi: A Case of United States International University-Africa 

  Mohamed, Asha Abdi (United States International University - Africa, 2022)

  Emojis are graphic symbols used to express concepts and ideas, Emoji roles have grown rapidly through their use in social tools of digital written communication. The use of emojis on digital platforms often results to ...
• Parents’ Knowledge, Attitudes, and Risk Perceptions Associated with Online Child Sexual Exploitation amid Covid-19 Pandemic in Kasarani Sub-County, Nairobi County 

  Kioko, Mirriam Mwikali (United States International University - Africa, 2022)

  The COVID-19 pandemic increased internet use by children leading to an upsurge in potential and actual harm from online child sexual exploitation (OCSE). This study establishes existing knowledge, attitudes, and risk ...
• The Role of Social Media Influencers on Consumer Decision-Making Process in the Kenyan Cosmetics Industry 

  Mutahi, Ivy Wangui (United States International University - Africa, 2022)

  For decades, influencer marketing has been a growing phenomena worldwide; this contemporary marketing phenomenon has played a vital role for marketers and communicators of brands in various organizations. Despite the ...
• Perceived Effects on Covid 19 Communication among the Youth in Nairobi. A Case Study of Mathare Sub-County 

  Nyaga, Loise (United States International University - Africa, 2022)

  The COVID-19 pandemic is a global health threat. The World Health Organization (WHO) declared the COVID-19 outbreak to be a public health emergency of international concern in January, 2020 and a pandemic in March, 2020. ...
• An Exploration of the Self-Portrayals of Kenyan Women on TikTok during the COVID-19 Pandemic 

  Wamboi, Georgette Adrianne (United States International University - Africa, 2022)

  This study embraces a perspective at the intersection between Gender performative theory and social media to understand the self-portrayal of women on TikTok deeply. The application was launched outside of China in 2017 ...
• The Role of Documentary Films in Development Communication Messaging in Nairobi City County 

  Okoti, Daisy Nandeche (United States International University - Africa, 2022)

  The goal of this research was to present empirical evidence that documentary films play a critical role in development communication through a study of the influence of messaging in documentary films among audiences in ...
• An Examination of Crisis Response by the Office of the Government Spokesperson of Kenya during the Nairobi DusitD2 Complex Terrorist Attack 

  Lul, Ali Halima (United States International University - Africa, 2022)

  This study examined crisis response by the office of the government spokesperson of Kenya during the Nairobi Dusitd2 complex terrorist attack that happened in 2019. Crisis communication has become common in today’s ...
• The Role of Social Media in Crisis Management: A Case of Kenyatta National Hospital Rape of New Mothers and Wrong Patient Brain Surgery Crises 

  Dzame, Florence (United States International University - Africa, 2021)

  This study examines the place of social media during two crises that occurred at Kenya's leading referral hospital, the Kenyatta National Referral Hospital (KNH), in 2018 of the rape of new mothers and the wrong patient's ...
• Effectiveness of Online Safety Awareness Campaign Strategies by Kenya Bankers Association on Small Business Operators in Kasarani Sub-County, Nairobi 

  Omusula, Peter K. (United States International University - Africa, 2022)

  This study examined effectiveness of online safety awareness campaign by Kenya Bankers Association (KBA) to small business operators in Kasarani Sub-county Nairobi. The Key objectives of the study were to examine the extent ...
• The Influence of Internal Communication on Employee Engagement at USIU-Africa 

  Muriuki, Mercy (United States International University - Africa, 2022)

  The relationships workers have at places of work greatly influence their exchange of information through the available communication channels, which translate to employees feeling engaged in the operations of the organisation. ...
• Examining How Behaviour Change Communication Has Been Used In Influencing the Knowledge, Attitude and Practice of Risky Sexual Behaviors among Kenyan Youth: A Case of Undergraduate Students of Kenyatta University 

  Murimi, Wambui (United States International University - Africa, 2022)

  The objective of the study was to examine how behaviour change communication interventions have been used in influencing the knowledge, attitude and practice of risky sexual behaviors by Kenyan youth. The study was guided ...
• The Role of Social Media in Gender Based Violence Advocacy among Women in Nairobi County, Kenya 

  Murage, Edna Muthoni (United States International University - Africa, 2022)

  Gender Based Violence (GBV) cases continue to be on the rise in Kenya and globally. This has necessitated enhanced advocacy efforts which have traditionally largely relied on mainstream media. The advent of social media ...
• Factors Affecting Adoption of Chatbots for Customer Relations in Kenya: A Case of Envision Technologies 

  Maundu, Penelope Ashioya (United States International University - Africa, 2022)

  In customer service communication, organizations have latched onto chatbots because of their ease of use and familiarity with digital marketing. Technology has helped businesses to understand their customer journey through ...
• Investigating the Correlation between the Parasocial Relationship Factors of Perceived Trust, Expertise and Attractiveness, between Kenyan Beauty Influencers on Instagram and their Followers’ Purchase Intentions 

  Kirimi, Kendi (United States International University - Africa, 2022)

  Kenyan beauty influencers on Instagram are part of a growing global preference in marketing to leverage social media engagement opportunities based on para-social relationships with their fans. This study had three objectives; ...
• Effect of Government’s Risk Communication on Uptake of Covid-19 Public Health Measures in Kenya 

  Dahir, Mohamed Hussein (United States International University - Africa, 2022)

  Risk communication by the government is important in combating pandemics like COVID-19. This study sought to understand the effect of the government of Kenya’s risk communication on the uptake of COVID-19 public health ...
• Stigma Communication, Beliefs, and Management Strategies Associated With Visceral Leishmaniasis: The Case of West Pokot County 

  Lomoywara, David Biwott (United States International University - Africa, 2020)

  This study looked at stigma communication, beliefs, and stigma management strategies employed by persons infected with visceral leishmaniasis in West Pokot County, Kenya. Stigma itself has been known all over the world to ...
• Consumption Intentions of Kenyan Music on YouTube among Generation Y in Nairobi 

  Wekesa, Isaac Masiga (United States International University - Africa, 2021)

  This study sought to establish the intentions of using YouTube to consume Kenyan music through performance expectancy, hedonic motivation, and intention to use, using the Universal Theory of Acceptance and Use of Technology ...
• Role of Strategic Corporate Communication in Organizational Change Management: A Case of Capital Markets Authority of Kenya 

  Kamami, Edwin Muthabuku (United States International University - Africa, 2021)

  Organizations often undergo change in response to the changing business landscape occasioned by market factors, technological factors, and regulatory factors among other reasons. Organizations must remain agile and competitive ...

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