• Public Perception of Crisis Response by Government: The Kenya Medical Supplies Authority #Covidmillionaires Scandal 

  Opingo, Felice Amoo (United States International University-Africa, 2024)

  Crisis response techniques are important in maintaining an organizations corporate reputation. These techniques, which include the actions and comments that an organization makes following a crisis, are critical in maintaining ...
• Examining the Role of Internal Communication in Organizational Justice: A Case of Female Employees at Safaricom Ltd Plc, Kenya 

  Munene, Brenda Wanjiru (United States International University-Africa, 2023)

  This study investigated the influence of internal communication patterns on the quality of relationships among female employees at Safaricom Ltd PLC in Kenya. Three research questions were explored: 1) the perception of ...
• Framing of Climate Change News: A Content Analysis of the Four Kenyan Daily Newspapers 

  Gathua, Lilian (United States International University-Africa, 2024)

  Despite the consensus among scientists that climate change is a real and pressing issue, media coverage of the topic varies widely. The study sought to understand how framing of climate change news in the four Kenyan Dailies ...
• The Role of Public Relations in Building Successful Brand Recognition among Small and Medium-Sized Enterprises in Uganda 

  Mugisha, Irene (United States International University-Africa, 2024)

  This study sought to investigate the role of public relations strategies on building brand recognition among small and medium-sized enterprises in Uganda. The specific objectives of the study were; to examine the role of ...
• Exploring the Value of Performing Arts in Communicating Social Change in Kibera, Nairobi 

  Mudongi, Veronica Samantha Adeti (United States International University-Africa, 2024)

  The 2030 deadline for achieving the United Nations’ Sustainable Development Goals (SDGs) is fast approaching. Emphasis on development communication, especially creative communication to ensure social and economic development ...
• The Influence of Brand Image on Student Preference of Institutions of Higher Education: A Case of USIU-Africa 

  Wambati, Marion Koki (United States International University-Africa, 2024)

  Brand image is crucial for universities to differentiate themselves in today’s competitive education market. It reflects reputation, quality, and values, influencing students' preferences. However, little research on brand ...
• Exploring Young Mother’s Perspectives on Pumwani Hospital’s Communication Strategies to promote Maternal Nutrition in Mathare 

  Ndegwa, Mercy (United States International University-Africa, 2024)

  The unique nutritional needs of young mothers, especially those from the informal settlements during and after pregnancy, have placed a great emphasis on a prompt need for more holistic nutrition communication strategies ...
• Stigma Communication associated with Mental Illness among Women in Marginalized Communities: A Qualitative Study of Displaced People in Galkayo Internally Displaced People Camp in Somalia 

  Abdullahi, Ali Saadia (United States International University-Africa, 2023)

  Mental health is shrouded in stigma. Sexual assault and different forms of gender-related violence that exist in Galkayo Refugee Camp in Somalia characterize stressing factors for women's and girls' mental health. This ...
• Knowledge, Perceptions, and Attitudes towards Infant Breastfeeding and Weaning Nutritional Habits among Teenage Mothers of Mathare Informal Settlements, Nairobi 

  Wambugu, John (United States International University - Africa, 2023)

  This study sought to understand the influence of knowledge, attitude, and perceptions towards infant breastfeeding and weaning among teenage mothers of Mathare informal settlements, Nairobi. The study sought to: establish ...
• Risk Communication Strategies in a Disaster Context: A Study of Nyiragongo Volcanic Eruptions in Goma, Democratic Republic Of Congo 

  Vagheni, Hulda Kahindo (United States International University - Africa, 2023)

  Challenges of communicating risk are critical in disaster situations, particularly in areas like Goma, Democratic Republic of Congo, where risk-prone societies face significant challenges in conveying information. ...
• Role of Risk Communication in Adoption of Health Behaviors: A Case of Youth in Nairobi’s Kibra Informal Settlement 

  Okindoh, Isabella (United States International University - Africa, 2023)

  The study focused on investigation of COVID-19 risk communication on the adoption of protective health behaviors among the youth living in informal settlements. The objectives of the study were; to investigate the perceived ...
• Influence of Online Reviews on Public Perception of Non-Governmental Organizations: A Case of the Kenya Red Cross Society 

  Ochieng, Asbeta Adhiambo (United States International University - Africa, 2023)

  This study interrogated the influence of online reviews on Twitter on the public perception of the Kenya Red Cross Society. The objectives of the study were to explore the prevailing attitudes towards Kenya Red Cross Society ...
• Examining Communication Messages on Covid-19 in Shaping Risk Perceptions among the Deaf in Nairobi 

  Mutua, Maureen Mwende (United States International University - Africa, 2023)

  Majoritarian thinking has affected various facets of our lives, and this often goes unnoticed if one belongs to the majority group that has access to systems that are designed for them. In reality, it is difficult to achieve ...
• Application of Situational Crisis Communication Theory in the Analysis of Communication Responses on Social Media Before and After a Crisis by Kenya Power Company 

  Gaita, Sylvia Wachera (United States International University - Africa, 2023)

  The study sought to investigate how situational crisis communication theory is applied in the analysis of communication response strategies before and after a crisis at Kenya Power Company. To investigate the phenomenon, ...
• Why Do We Play Video Games? A Technology Acceptance Approach to Video Game Uptake: A Case of Kenyan Gamers on Select Social Network Sites and Gaming Forums 

  Chege, Lewis Kiarie (United States International University - Africa, 2023)

  Video games are increasingly becoming a preferred source of entertainment by Kenyan youth and this research sought to understand why this is the case. The study had four objectives. (a)To determine motivations and ...
• Technological Affordance of YouTube and Online Engagement through Livestreaming among Kenyan Artistes 

  Kimathi, Kelvin Nderitu (United States International University - Africa, 2023)

  This study sought to explore how the technological affordances of YouTube livestream aid Kenyan artists in creating engagement with their audiences. The objectives of the study were; To establish how aspects of YouTube’s ...
• Twitter’s Efficacy in Driving Political Discourse on Women’s Issues Articulated in the Building Bridges Initiative 1 

  Cherotich, Charlotte Purity (United States International University - Africa, 2023)

  The developments in technology, the internet, and social media use like Twitter platforms have revolutionized communication approaches and strategies in nearly all spheres of life. Although interviews and surveys have been ...
• Analyzing EABL’s Corporate Social Responsibility (CSR) Initiatives and Influence on Fostering Responsible Alcohol Consumption and Brand Image 

  Angima, Edwin (United States International University - Africa, 2022)

  The purpose of the study was to analyze East African Breweries Limited (EABL)'s Responsible Drinking Corporate Social Responsibility (CSR) Initiatives, awareness among consumers, influence on fostering responsible alcohol ...
• The Role of Social Network Sites in Growing Fashion Brands: A Case of Kenyan Fashion Brand Engagement Patterns on Instagram 

  Siro, Michelle Nyanduko (United States International University - Africa, 2022)

  Kenya, and Africa as a whole have a very promising and quickly budding fashion industry on a global level. Understanding the targeted audience and how to interact and engage with them is a key step in ensuring success for ...
• Communicative Affordance of Instagram and the use of Emojis among University Students in Nairobi: A Case of United States International University-Africa 

  Mohamed, Asha Abdi (United States International University - Africa, 2022)

  Emojis are graphic symbols used to express concepts and ideas, Emoji roles have grown rapidly through their use in social tools of digital written communication. The use of emojis on digital platforms often results to ...

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