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Innovation as a key driver in corporate turnaround

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dc.contributor.author Katuse, Paul
dc.contributor.author Itunga, Julius
dc.contributor.author Ngugi, Patrick
dc.contributor.author Waititu, Anthony
dc.date.accessioned 2015-06-16T09:02:06Z
dc.date.available 2015-06-16T09:02:06Z
dc.date.issued 2013
dc.identifier.issn 2315-5051
dc.identifier.uri http://erepo.usiu.ac.ke/11732/313
dc.description A Journal article by Dr. Paul Katuse, a Lecturer at the Chandaria School of Business in USIU- Africa en_US
dc.description.abstract This paper constitutes a theoretical and empirical review of existing literature relevant to the subject. The emerging literature indicates that for a corporate body to remain competitive it must take higher than usual levels of risk. Though innovation is a risky business and firms facing decline must undertake product, market and process innovation in order to successfully turnaround. en_US
dc.publisher Prime Journal of Social Science (PJSS) en_US
dc.subject Innovations en_US
dc.subject Change and turnaround en_US
dc.title Innovation as a key driver in corporate turnaround en_US
dc.type Article en_US


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