Abstract:
Oduwo hurriedly headed to Sharia House. The day finally reached whereby he would register a company and start his business. Following years practicing medicine in Kitale, Oduwo envisioned setting up affordable private family health clinics across Kenya, Uganda, and Tanzania. He segmented his prospective clients, understood the value propositions to his selected customer segments, and pondered the appropriate channels to deliver his proposed value. However, Oduwo contemplated how to interact with and take customer payments. Due to the high volumes he expected to enter his clinics, how long would patient queues reach inside and outside his clinics? Could payments get collected automatically? Customer relationships describe the types of interactions a company establishes with specific customer segments. What type of relationship does each of your customer segments expect you to establish and maintain with them? When the sale concludes, do you walk away or do your clients need more follow-up? Should you simply just follow-up as a good marketing technique for future repeat sales? Additional questions posed by writers Osterwalder and Pigneur include: which customer relationships have you already established? How costly are the customer relationship options? How might the customer relationship options integrate with the rest of your business model?
Description:
An article on the Business Daily Newspaper by Professor Scott serves as the Director of the New Economy Venture Accelerator (NEVA) and Chair of the Faculty Senate at the United States International University-Africa,
