The purpose of the study was to determine the effect of diversification strategies on organizational performance of technology start-ups in Nairobi County, Kenya. The study was guided by the following specific objectives, ...

The general objective of this study was to examine the effect of emerging technologies on performance of medical insurance providers in Kenya. The specific objectives are: to investigate the effect of mobile application ...

The purpose of this study was to find out the influence of innovation strategies on competitive advantage at Kenya Women's Finance Trust. The specific research objectives were to assess the influence of service innovation ...

The general objective of this study was to analyze the effect of social media on the marketing performance of small independent insurance brokerages in Nairobi County. The study sought to address the following specific ...

The general objective of this study was to explore the effect of strategic leadership on organizational performance of multinationals in Nairobi, a case study of Carrefour. The study was guided by three research objectives; ...

This research main purpose was to examine the effect of marketing strategies on competitive advantage of telecommunication firms in Kenya. The study was guided by the following research questions; how does customer acquisition ...

The actual factors that affect the decision of consumers to buy products such as economic, socio-demographic and psychological factors have received minimum attention by management. The purpose of the study was to determine ...

The general objective of the study was to examine the effect of digitalization adoption strategies on the performance of e-commerce Small and Medium Enterprises (SMEs) in Nairobi County. The study sought to examine the ...

The purpose of this research is to assess the factors that influence strategy implementation at Kenya National Highways Authority. The study was guided by three specific objectives which aimed at investigating the role of ...

The main objective of the study was to establish the effects of Human Resource Management practices on Organizational Performance in the FMCG companies. The specific objectives were; to examine the effects of recruitment ...