• Influence of Strategic Service Innovation on Performance of Small and Medium Enterprises in Nairobi County, Kenya 

  Mutwota, Josephine Mueni (United States International University-Africa, 2023)

  The purpose of this study was to examine the influence of strategic service innovation on the performance of Small and Medium Enterprises (SMEs) in Nairobi County in Kenya. The study was guided by the following research ...
• Influence of Brand Equity on Consumer Purchase Decisions of Mobile Phone Brands among Generation-Z in USIU-Africa 

  Musyoka, Joy (United States International University-Africa, 2023)

  This study focused on assessing the influence of Brand equity on consumer purchase decisions of mobile phone brands among Generation Z. The specific objectives that guided the study included: to assess the influence of ...
• Strategic Leadership and Performance of Savings and Cooperatives in Kenya 

  Maina, Bellindah Goretti Wanjiru (United States International University-Africa, 2023)

  This study aimed to examine the efficacy of strategic leadership on the performance of SACCOs in Kenya, with a focus on those located in Nairobi County. The study mainly focused on three specific objectives: (i) To determine ...
• Environmental, Social and Governance Reporting on the Sustainability of Public Listed Companies in Kenya 

  Njoroge, Sylvia Wambui (United States International University-Africa, 2023)

  The general objective of the study was to determine the impact of environmental, social and governance reporting on the sustainability of public listed companies in Kenya. The study was guided by the following specific ...
• Effects of Financial Distress on Financial Sustainability of Micro Finance Institutions in Nairobi City County, Kenya 

  Makamu, Enoch (United States International University-Africa, 2023)

  The study sought to investigate the effects of financial distress on financial sustainability of micro finance institutions in Nairobi City County. The specific objectives of the study include determining the effects of ...
• The Roles of Technical Schools in preparing Students for Entrepreneurship in Kenya: A Case of Selected Technical Schools in Nairobi and Kiambu County 

  Karumba, Benson Huria (United States International University - Africa, 2014)

  The purpose of the study was to assess the roles of technical schools in preparing students for entrepreneurship in Kenya. The aim of the study was to test the students and tutors idea of entrepreneurship, to determine how ...
• Effect of Financial Technology on the Performance of the Banking Industry in Kenya: A Case of Stanbic Bank Kenya 

  Wangui, Esther (United States International University - Africa, 2023)

  The general objective of this study was to determine the effect of financial technology on performance of Stanbic Bank Kenya. The study was guided by the following specific objectives; to assess the effect of mobile banking ...
• Remote Working and Performance of Selected Moving Consumer Goods Retail Startups in Nairobi County, Kenya 

  Wang'ombe, Peris (United States International University - Africa, 2023)

  The purpose of the study was to establish the relationship between remote working and performance of selected moving consumer goods retail startups retail start-ups in Nairobi County, Kenya. The study was guided by the ...
• Effect of Financial Factors on Coffee Production among Small Scale Farmers in Murang’a County, Kenya 

  Wachaga, Keith Thiiru (United States International University - Africa, 2023)

  Coffee farming is an important economic activity in Kenya due to its contribution in creation of employment and earning of foreign exchange. Coffee production has been experiencing a declining trend since 1987/88 when a ...
• Effect of Brand Perception on Purchase Intention of Alcoholic Drinks in Kasarani Sub-County 

  Tindi, Darryl (United States International University - Africa, 2023)

  The overall goal of the study was to establish the effects of brand perceptions on purchase intention of the alcoholic drinks in Kasarani Sub-County. The study intended to address the following specific objectives: to ...
• Effect of Trade Credit on the Financial Performance of Listed Companies in Nairobi Securities Exchange 

  Shah, Suraj Hanesh (United States International University - Africa, 2023)

  The purpose of this study was to determine the effect of trade credit on financial performance of the listed companies on the Nairobi Securities Exchange (NSE). The specific objectives of the study were: to determine the ...
• Determinants of Implementation of Integrated Financial Management Information System in Public Universities in Kenya 

  Salim, Swaleh Said (United States International University - Africa, 2023)

  The general objective of the study was to assess the determinants of implementation of Integrated Financial Management Information System in Public Universities in Kenya. The study was guided by the following specific ...
• Influence of Electronic Banking Services on the Levels of Satisfaction of Amref Sacco Customers 

  Otieno, Arnold Oluoch (United States International University - Africa, 2023)

  The general objective of this study was to examine the influence of electronic banking services on the levels of satisfaction of Amref Sacco customers. The research was guided by three research objectives: To assess the ...
• Effect of Fertilizer Input Subsidy Program on Food Security in Kirinyaga County 

  Orinda, Dianah Awuor (United States International University - Africa, 2023)

  The general objective of the study was to evaluate the effect of the fertilizer input subsidy program on food security in Kirinyaga County. The study sought to address the following specific objectives: To determine the ...
• Factors Influencing Product Uptake in the Capital Markets: A Case of the Kenyan Capital Markets 

  Nyamweya, Veronica (United States International University - Africa, 2023)

  The purpose of this study was to evaluate the factors influencing product uptake in the capital markets in Kenya. The study was guided by the following research questions: What is the influence of customer awareness, bond ...
• Effect of Entrepreneurship Education on Entrepreneurial Orientation among Graduate Students in United States International University-Africa 

  Muthui, Catherine Mueni (United States International University - Africa, 2023)

  The purpose of the study was to investigate the effect of entrepreneurship education on entrepreneurial orientation among graduate students in United States International University-Africa. The following specific objectives ...
• Business Continuity Management Practices and Performance of SMEs during COVID 19 Pandemic within Nairobi County, Kenya 

  Musyoka, Jacqueline Kalekye (United States International University - Africa, 2023)

  The purpose of this study was to establish the effect of business continuity management practices on the performance of SMEs during Covid 19 pandemic in Nairobi County, Kenya. The study was guided by the following specific ...
• Effect of Service Quality Dimensions on Customer Satisfaction among Five Star Hotels in Nairobi County: A Case of Safari Park Hotel 

  Muhoza, Patience (United States International University - Africa, 2023)

  The general objective of the study was to examine the effect of service quality dimensions on customer satisfaction among five-star hotels in Nairobi County, a case study of Safari Park Hotel & Casino This project aims to ...
• Influence of Accounting Outsourcing Strategy on Competitive Advantage of Retail Stores in Nairobi 

  Muchora, Mary N. (United States International University - Africa, 2023)

  The purpose of this study was to assess the influence of outsourcing accounting services on the competitive advantage among retails stores in Nairobi, Kenya. The specific objectives included: to assess the influence of ...
• Factors Influencing Implementation of Fraud Management Strategies in the Medical Insurance in Kenya 

  Mbula, Anna Elizabeth (United States International University - Africa, 2023)

  The purpose of this study was to identify the factors influencing implementation of fraud management in the medical insurance in Kenya. The research questions guiding this research was first to find out what influence do ...

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