• Influence of Gender Based Violence on Female Employees’ Performance: Case of Flower Farms In Juja, Kiambu County, Kenya 

  Thiong'o, Mary (United States International University - Africa, 2023)

  The purpose of the study was to establish the influence of gender-based violence on employee performance in the workplace, a case of flower farms workforce. Gender-based violence at the workplace has various negative ...
• Perceived Workplace Equity and Employee Performance in Tea Manufacturing Factories in Limuru Sub-County, Kiambu County, Kenya 

  Mutua, Victoria Munini (United States International University - Africa, 2023)

  Maintaining high performance among individual employees has been a significant challenge for companies in recent years. The general objective of this study was to explore the link between perceived workplace equity and ...
• Influence of Strategic Responses during Covid-19 on Performance of Selected Tier I Commercial Banks in Kenya 

  Wahogo, Rebo (United States International University - Africa, 2023)

  The general objective of the study was to determine the influence of strategic responses during COVID-19 on performance of commercial banks in Nairobi Central Business District. The study was guided by the following research ...
• The Effect of Leadership Style, Shared Values and Resources on Product Innovation among Food and Beverage Manufacturing Firms in Nairobi Metropolitan 

  Onchwati, Nicola Khaniri (United States International University - Africa, 2023)

  Differentiation strategy through innovation plays an important role in ensuring survival of a firm by creating competitive advantage over rivals through creation of unique inimitable products, services and processes. ...
• The Influence of Marketing Strategies on Consumer Preference of Digital Taxis in Nairobi Central Business District 

  Njihia, Ruth (United States International University - Africa, 2023)

  The purpose of this study was to establish the influence of marketing strategies on consumer preference of digital taxis in Nairobi’s Central Business District (CBD). The study was guided by the following specific objectives: ...
• Effects of Cybersecurity Strategies on Quality of Service: A Case of Payment Service Providers in Kenya 

  Muka, Janine (United States International University - Africa, 2023)

  The general objective of the study was to examine the effect of cybersecurity strategies on quality of service of Payment Service Providers (PSPs) authorized by the Central Bank of Kenya (CBK) to provide a platform that ...
• Factors Affecting Strategy Execution in Small and Medium Enterprises in Kimilili Constituency, Bungoma County 

  Machasio, Aggrey (United States International University - Africa, 2023)

  The general objective of this study was to determine factors affecting strategy execution in small and medium enterprises in Bungoma County. The study was guided by three pecific objectives namely: to examine the effect ...
• Effects of Digital Health Technologies on the Operational Efficiency of Pharmaceutical Firms in Nairobi County 

  Maalim, Samiha Adan (United States International University - Africa, 2023)

  The general objective of the study was to examine the effects of digital health technologies on operational efficiency in Kenya's pharmaceutical firms in Nairobi County. The study sought to address the following specific ...
• Effect of Digital Transformation on Competitive Advantage of Telecommunication Firms in Kenya 

  Kola, Joseph (United States International University - Africa, 2023)

  The general objective of the study was to determine the effect of digital transformation on the competitive advantage of telecommunication firms in Kenya. The study specifically sought to determine the effect of digital ...
• Influence of Technology on Financial Impropriety Prevention in Development Corporations within Nairobi City County, Kenya 

  Hussein, Hudah Mohamed (United States International University - Africa, 2023)

  Kenya's economic fraud, despite a decline from 2018, remains a concern for development goals, with digital tools serving as a double-edged sword for detecting and preventing fraud or facilitating it. The general objective ...
• Influence of Digital Marketing Strategies on Customer Loyalty among Four-Star Hotels within Nairobi, Kenya 

  Gacheke, Kendi (United States International University - Africa, 2023)

  The purpose of this study was to examine the influence of the use of digital marketing strategies on customer loyalty on four-star hotels in Nairobi. The study was guided by the following research questions: what is the ...
• Effect of Social Media Marketing on SMEs’ Customer Loyalty in Nairobi Central Business District 

  Ongwae, Mevis (United States International University - Africa, 2022)

  The business environment today is defined by different dynamics, which necessitates regular modifications to all business operations, strategies, and alignment to assure the long-term success of these businesses. This ...
• Effects of Leadership on Organization Agility: A Case of Safaricom (K) Limited 

  Odongo, Brian (United States International University - Africa, 2022)

  The general objective of the study was to determine the effects of organization leadership on organizational agility at Safaricom (K) Limited. The study is guided by the following specific objectives; to establish the ...
• The Impact of Leaders’ Openness to Feedback on the Resilience of Their Teams in Nine Industrial Sectors in Kenya 

  Nguru, Stephen Muriira (United States International University - Africa, 2022)

  The purpose of this study is to determine the impact of leaders’ openness to feedback on the resilience of their team. The research focused on the following research questions: how does a leader’s reliance on input influence ...
• Factors Affecting Adoption of Cyber Security in Telecommunication Sector In Kenya 

  Nduhiu, David Mark Wanjau (United States International University - Africa, 2023)

  Organizations in the telecommunication sector have experienced increase in cyber-attacks caused by the Covid-19 pandemic across the globe. An analysis of the cyber threat landscape in the first half of 2021 revealed that ...
• Effect of Mergers and Acquisitions on Organizational Competitiveness in Agrochemical Industry in Kenya 

  Kiambi, Susan Kinya (2023)

  Over the past few years private players' involvement had grown, and their diligent labor in creating goods and going worldwide had spurred tremendous growth in the advertising sector. The agrochemicals businesses had merged ...
• Community Policing Initiatives and Its Effect on Security in Mathare Constituency, Nairobi County, Kenya 

  Kayiaka, Alex (United States International University - Africa, 2022)

  Nairobi County, Kenya recorded the highest number of criminal cases reported to police in 2019. Though community policing has been credited with significant reduction in insecurity in various jurisdictions, the evidence ...
• Influence of Digital Marketing Strategies on the Performance of Clothing Fashion Brand Retailers in Garden City Mall, Nairobi County 

  Wendo, Elva Wilkister Noline (United States International University - Africa, 2023)

  The aim of the study was to establish the influence of digital marketing strategies on the performance of clothing fashion brand retailers at Garden City Mall, in Nairobi County, Kenya. The specific objectives that guided ...
• Effect of Social Media Marketing on Consumer Loyalty in the Banking Industry: A Case of Equity Bank 

  Wamamba, Adimo Isaac (2023)

  The purpose of this study was to evaluate the effectiveness of social media marketing on customer loyalty at Equity Bank in Kenya. To achieve its main objective, the study was guided by the following specific objectives: ...
• Design of a Business Incubation Program for Urban Refugee-Owned Enterprises in Nairobi, Kenya 

  Valiveti, Pravallika (United States International University - Africa, 2022)

  With the growing refugee population worldwide, refugees are moving out of the refugee camps to urban areas seeking settlement through sustainable living, either through employment or entrepreneurship. Entrepreneurship is ...

View more