Mutahi, Ivy Wangui(United States International University - Africa, 2022)
For decades, influencer marketing has been a growing phenomena worldwide; this contemporary marketing phenomenon has played a vital role for marketers and communicators of brands in various organizations. Despite the ...
Lutta, Patricia Mary(United States International University - Africa, 2011)
The purpose of this study was to investigate the effect of the Balanced Scorecard model on factors that drive employee performance at Kenya commercial Bank (KCB) with an aim to offer solutions that mitigate against the ...
Wachira, Mercy Wambui(United States International University - Africa, 2022)
The increased advancements in technological integration within the financial sector has led to development of new credit platforms which improve access to borrowing among the youth. Further, with proliferation of digital ...
Opee, Elizabeth(United States International University - Africa, 2022)
The purpose of this study was to determine the motivational factors influencing employee retention in Non-Governmental Organizations (NGOs), with a focus on the African Wildlife Foundation. The study focused on the subsequent ...
Nyamweya, Sheila Monyangi(United States International University - Africa, 2022)
The role of foreign direct investment in the advancement of the economies around the world through innovation has intensified competition among developing countries by instituting ways through which they can attract more ...
Nkatha, Ann(United States International University - Africa, 2022)
This study addresses the enthusiasm for digital solutions to challenges of financial inclusion and has explored the sway that digital lending has on financial inclusion among Small and Medium sized Enterprises in Kenya.
The ...
Ngugi, Anne(United States International University - Africa, 2022)
The general objective of the study was to determine the effects of digital media strategies on competitive advantage of digital media firms. The following specific objectives guided the research: to determine the effects ...
Nginyo, James Miring'u(United States International University - Africa, 2022)
The purpose of this study was to establish the determinants of change management on performance of the hospitality industry in Kenya. The study was guided by the following specific research questions; how does organizational ...
Ngigi, Salome Waithira(United States International University - Africa, 2022)
Community arts-based approaches have long been used as a tool for peace and reconciliation. Arts have been used as a way of people to express emotions created by conflicts or as a way of bringing together two warring ...
Nduta, George Kaara(United States International University - Africa, 2022)
The purpose of this study is to determine the influence of private health workers attributes on uptake of pensions in Nairobi County. The study was guided by these specific objectives: to establish how the education of ...
Mwangi, Mercy(United States International University - Africa, 2022)
The research main objective was determination of the influence of knowledge management capabilities on performance of Kenyan insurance firms. The research was guided by the following objectives; establishing knowledge ...
Mutua, Rochelle(United States International University - Africa, 2022)
The existence of a corporation is dependent on marketing communication in these times of global recession. Social media marketing is a new trend and rapidly growing way in which businesses are reaching out to targeted ...
Murigi, Susan Wambui(United States International University - Africa, 2022)
Kenya Airways (KQ) has not been all smooth flying since its privatization. Despite being a private company, the government has often shouldered the burden of keeping the airline afloat. The general objective of this study ...
Bishar, Mohamed Ahmed(United States International University - Africa, 2022)
The goal of this study was to examine the importance of community policing on youth radicalization in the North Eastern region of Kenya, Wajir County. Study indicated that there is the rise in radicalization of the youth ...
Macharia, Johnson N.(United States International University - Africa, 2022)
The purpose of this research study was to identify the factors influencing the adoption of smart predictive maintenance in the cement industry in Kenya. The study was guided by the following research questions: How does ...
Kandie, Amanda C.(United States International University - Africa, 2022)
The study aimed to investigate the effect of supply chain agility on business performance in Robert Bosch Africa. The study sought to address the following objectives: first, to investigate the effect of market sensitivity ...
Kamau, Eric Kabi(United States International University - Africa, 2022)
The purpose of the study was to determine the influence of intellectual stimulation leadership on job enrichment among employees in SBM Bank. The research was guided by the following specific objectives: to determine the ...
Kabutha, Kevin(United States International University - Africa, 2022)
The purpose of the study was to determine the effect of business continuity plans on voluntary contributions by donors to the United Nations Office on Drugs and Crime, Regional office in Eastern Africa. The specific ...
Geitangi, Mary Wangari(United States International University - Africa, 2022)
The purpose of the study was to examine the influence of strategic capabilities on the performance of commercial banks in Kenya. Specific objectives were to assess the influence of innovations capability, leadership ...
Gathuku, Paul Wachira(United States International University - Africa, 2022)
The purpose of the study was to analyze the strategy implementation and their effects on performance by investment banks in Kenya. The study was guided by the following research questions; What is the effect of strategic ...