Wambua, Ruth Nthenya(United States International University-Africa, 2025)
The purpose of this study is to develop and validate a digital health model that ensures equitable access to Universal Health Coverage (UHC) in Kenya. UHC, as defined by the World Health Organization (WHO) under SDG 3.8.1, ...
Maluki, Janet M.(United States International University-Africa, 2025)
The rapid expansion of the Internet of things (IoT) has led to increased cyberattack sophistication, exposing the limitations of traditional intrusion detection systems (IDS), particularly in resource-constrained environments. ...
Wambura, Joel Chacha(United States International University-Africa, 2025)
This study examined the role of social media in organizational crisis management, focusing on the #DeleteBoltApp protest on X (formerly Twitter) against Bolt Kenya and other ride-hailing companies, including Little Cab, ...
Njoki, Lucy Kaylyn(United States International University-Africa, 2025)
This study examines the factors influencing stakeholder decision-making, the communication strategies employed, and the challenges faced in managing stakeholder expectations in Kenya’s interior design sector. The objectives ...
Kinyoda, Mathias Timothy(United States International University-Africa, 2025)
This study examined the role of TikTok in the 2024 Gen Z–led protests against Kenya’s Finance Bill, with a focus on how the platform enabled political communication, online community building, and offline mobilization. The ...
Waigi, Jemmimah Elizabeth Muthoni(United States International University-Africa, 2025)
This study investigates how African decision-makers communicated climate action on Instagram and LinkedIn during the Africa Climate Summit (ACS) and COP28. Anchored in Uses and Gratifications Theory, it addresses three ...
Ogola, Florence Anyango(United States International University-Africa, 2025)
This study explores the dynamic interplay between participatory culture and narrative development in the South African television drama e.TV’s Scandal. Focus is placed on the character arc of Mthunzi Mayiza, portrayed by ...
Ndung'u, Peter K.(United States International University-Africa, 2025)
The use of an Augmented Reality (AR) in online learning platforms has the potential to revolutionize the process of teaching and learning. Its successful implementation, however, depends on the interplay of factors that ...
Njoroge, Sylvia Wangari(United States International University-Africa, 2025)
Road traffic accidents remain one of the leading causes of morbidity and mortality in Kenya, with human behavior, vehicle conditions, and environmental factors being key contributors (WHO, 2023; NTSA, 2022). Despite numerous ...
Juma, Jude(United States International University-Africa, 2025)
Cloud computing holds immense promise for Small and Medium-sized Enterprises (SMEs) in emerging economies, offering enhanced scalability, agility, and operational efficiency. However, many SMEs lack a structured methodology ...
Oundo, Miriam Awino(United States International University-Africa, 2025)
This study investigates factors influencing the adoption of cloud information security strategies by Kenyan payment service providers, focusing on technological readiness, organizational factors, and external factors. It ...
Kagwiria, Betty(United States International University-Africa, 2025)
Mobile commerce has become a crucial driver of e-commerce growth in Kenya, enabling convenient digital transactions through online platforms such as Jumia. As mobile transactions increase, so does the risk of security ...
Kyany'a, Mutanu(United States International University-Africa, 2025)
This study looked to investigate the intricate dance between memory, freedom, and power by analyzing the role disruptive media, in this case X, played in the redocumentation of the Mau Mau Emergency; a history marred by ...
Ochieng, Esther Omollo(United States International University-Africa, 2025)
In the digital era, online internal communication (OIC) tools have become integral to enhancing collaboration, especially within complex, mandate-driven institutions such as International Governmental Organisations (IGOs). ...
Wachera, Angela(United States International University-Africa, 2025)
The study investigated the influence of social media content - specifically platform engagement, user-generated content (UGC), and travel influencer content - on the tourism behavior, destination selection, and booking ...
Mohammed, Amina Suleiman(United States International University-Africa, 2025)
This study examines how YouTube content influences perceptions of early marriage among female Muslim students at USIU-Africa. The specific objectives were: to explore the types of YouTube content related to early marriage ...
Muchemi, Loise Wanjira(United States International University-Africa, 2025)
This study explored the communication strategies used in men’s engagement in maternal and child healthcare in Nairobi County. It addressed the problem of low male participation by examining influencing factors, evaluating ...
Amira, Christine Kabeyi(United States International University-Africa, 2025)
This study investigated social media as a determinant of perceptions, attitudes, and social behavior change among USIU-Africa students, using the Chukua Selfie campaign as a case study. To support efforts in reducing the ...
Njuguna, Ruth Wanjiku(United States International University-Africa, 2025)
Despite increased focus on nurturing care in early childhood development, limited evidence exists on the effectiveness of booklets, which are a common communication tool in promoting knowledge and practices among program ...
Kariuki, Caroline N.(United States International University-Africa, 2025)
The increasing reliance on mobile devices in organizational and personal contexts has amplified the risk of cyber threats targeting mobile ecosystems. Despite the existence of Mobile Device Security Management (MDSM) ...