The purpose of this research was to investigate Facebook usage for the purposes of marketing products and services offered by tour operators in Kenya. The research questions that guided this study were (i) To what degree ...

Prior research has established that the root cause of failure in information technology projects is found in users' perceptions and attitudes (Edmondson, Bohmer, and Pisano, 2001). Various models and concepts have evolved ...

he purpose of the study was to determine the factors affecting financial access to youth owned businesses in the small and medium sized enterprises in Kenya using Kiambu County as a case study. The study was guided by the ...

This study sought to investigate the various factors that influence access to Venture Capital financing by start-ups in Kenya. Specific objectives of the research were to examine the effects of entrepreneur characteristics ...

In customer service communication, organizations have latched onto chatbots because of their ease of use and familiarity with digital marketing. Technology has helped businesses to understand their customer journey through ...

The purpose of this study was to establish the factors affecting adoption of donor funded ICT projects in the public sector. The research was carried out through a descriptive survey research design which was used to assess ...

The general objective of the study was to determine the factors affecting the adoption of ERP systems (A case study of Mumias Sugar Company). The study was guided by three specific objectives that sought to establish the ...

Mobile Money services have revolutionized the way purchases of products and services are done owing to its security, reliability, and ease of use, affordability, convenience, speed, accessibility and availability. In Kenya, ...

The purpose of this study was to investigate the factors affecting adoption of open innovation practices by Internet Service Providers (ISPs) in Kenya. The research assessed the effect of internal organizational factors ...