USIU-A Digital Repository

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CTW - June 12, 2025

USIU-Africa (United States International University - Africa, 2025-06-12)
CTW - June 5, 2025

USIU-Africa (United States International University - Africa, 2025-06-05)
CTW - May 30, 2025

USIU-Africa (United States International University - Africa, 2025-05-30)
CTW - May 23, 2025

USIU-Africa (United States International University - Africa, 2025-05-23)
Effects of Digital Marketing Strategies on the Performance of E-commerce firms in Nairobi

Omari, Sandra Mongina (United States International University-Africa, 2024)

The main objective of the study was to analyse the effects of digital marketing strategies on the performance of e-commerce firms in Nairobi. Specifically, it was guided by the following objectives, to establish the effects ...