• The Role of Social Media Influencers on Consumer Decision-Making Process in the Kenyan Cosmetics Industry 

  Mutahi, Ivy Wangui (United States International University - Africa, 2022)

  For decades, influencer marketing has been a growing phenomena worldwide; this contemporary marketing phenomenon has played a vital role for marketers and communicators of brands in various organizations. Despite the ...
• The Effect of the Balanced Scorecard on Factors that Drive Performance at Kenya Commercial Bank (KCB) 

  Lutta, Patricia Mary (United States International University - Africa, 2011)

  The purpose of this study was to investigate the effect of the Balanced Scorecard model on factors that drive employee performance at Kenya commercial Bank (KCB) with an aim to offer solutions that mitigate against the ...
• Effect of Digital Credit on the Financial Health of Youth Borrowers in Kibera, Nairobi County 

  Wachira, Mercy Wambui (United States International University - Africa, 2022)

  The increased advancements in technological integration within the financial sector has led to development of new credit platforms which improve access to borrowing among the youth. Further, with proliferation of digital ...
• Motivational Factors Influencing Employee Retention in Non-Governmental Organizations: A Case Study of African Wildlife Foundation 

  Opee, Elizabeth (United States International University - Africa, 2022)

  The purpose of this study was to determine the motivational factors influencing employee retention in Non-Governmental Organizations (NGOs), with a focus on the African Wildlife Foundation. The study focused on the subsequent ...
• Influence of the One Stop Center Facilitation in the Growth of Foreign Direct Investment in Kenya: A Case Study of Keninvest 

  Nyamweya, Sheila Monyangi (United States International University - Africa, 2022)

  The role of foreign direct investment in the advancement of the economies around the world through innovation has intensified competition among developing countries by instituting ways through which they can attract more ...

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