USIU-A Digital Repository
Welcome to the United States International University Digital repository that collects, preserves, and distributes Scholarly outputs of USIU-A.
Communities in Repository
Recently Added
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Mutahi, Ivy Wangui
(United States International University - Africa, 2022)
For decades, influencer marketing has been a growing phenomena worldwide; this contemporary marketing phenomenon has played a vital role for marketers and communicators of brands in various organizations. Despite the ...
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Lutta, Patricia Mary
(United States International University - Africa, 2011)
The purpose of this study was to investigate the effect of the Balanced Scorecard model on factors that drive employee performance at Kenya commercial Bank (KCB) with an aim to offer solutions that mitigate against the ...
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Wachira, Mercy Wambui
(United States International University - Africa, 2022)
The increased advancements in technological integration within the financial sector has led to development of new credit platforms which improve access to borrowing among the youth. Further, with proliferation of digital ...
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Opee, Elizabeth
(United States International University - Africa, 2022)
The purpose of this study was to determine the motivational factors influencing employee retention in Non-Governmental Organizations (NGOs), with a focus on the African Wildlife Foundation. The study focused on the subsequent ...
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Nyamweya, Sheila Monyangi
(United States International University - Africa, 2022)
The role of foreign direct investment in the advancement of the economies around the world through innovation has intensified competition among developing countries by instituting ways through which they can attract more ...
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