• CTW - April 2, 2026 

  USIU-Africa (United States International University - Africa, 2026-04-02)
• Effect of Digital Marketing on Consumer Behavior of the Youth in Nairobi, Kenya 

  Wanjiru, Catherine Muthoni (United States International University-Africa, 2025)

  This study explored the influence of digital marketing on youth consumer behavior in Nairobi, Kenya, with a specific focus on how social media advertising, influencer marketing, and personalized promotions shape purchasing ...
• Quantifying Carbon Emission Reductions in Small-Scale Clean Cooking Projects using Smart Meter Data and Dashboards 

  Mogaka, Elvis Mosoti (United States International University-Africa, 2025)

  Small-scale clean cooking projects often struggle to access carbon markets due to the high costs and operational complexity of monitoring systems required to quantify carbon emission reductions. This study addresses this ...
• A Cybersecurity Resilience Framework for Fintech SMEs in Nairobi County 

  Omondi, Leonard Ochieng (United States International University-Africa, 2025)

  The rapid growth of the FinTech sector in Nairobi has significantly expanded financial inclusion through innovations such as mobile money, digital lending platforms, and blockchain-based solutions. However, this growth ...
• Cross Layer Manet–Internet Integration for Nomadic Communities: Nomadicnet Performance and Architecture Design. 

  Mureithi, Muriuki (United States International University-Africa, 2025)

  Reliable internet connectivity remains a persistent challenge in rural and remote regions of Kenya, particularly for nomadic communities whose mobility patterns and dispersed settlement structures make conventional ...

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