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Chania Feeds: You Can’t Cheat Chicken

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dc.contributor.author Nduati, Gidraph
dc.date.accessioned 2015-09-23T08:05:23Z
dc.date.available 2015-09-23T08:05:23Z
dc.date.issued 2011
dc.identifier.uri http://hdl.handle.net/11732/817
dc.description A case study done on Chania Feeds, by Dr. Gidraph Nduati, Assistant professor of marketing at the Chandaria School of Business in USIU- Africa. en_US
dc.description.abstract Rosemary Kirika the CEO of Chania Feeds Manufacturers Ltd had just reported to her office one Monday morning in 1994. As she went through the In Tray, her eyes fell on documents titled„The Status of Animal Feeds in Kenya” from the Ministry of Agriculture. This was of interest so she spent time going through the document. The report gave details of the grim situation faced by livestock farmers due to shortage of raw materials for manufacturing animal feeds. Rosemary wondered how her company was going to compete in a very competitive market. Rosemary looked around her scantly furnished office and wondered what would give Chania Feeds Manufacturers a competitive advantage. en_US
dc.publisher United States International University - Africa en_US
dc.subject Chania Feeds en_US
dc.subject You Can’t Cheat Chicken en_US
dc.title Chania Feeds: You Can’t Cheat Chicken en_US
dc.type Learning Object en_US


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