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Browsing Chandaria School of Business by Author "Wadawi, Joseph Kibuye"

Browsing Chandaria School of Business by Author "Wadawi, Joseph Kibuye"

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  • Owino, Edward Otieno; Muturi, Francis Mungai; Wadawi, Joseph Kibuye (International Journal of Business and Social Science, 2014)
    As the mobile phone industry in Kenya gets competitive, customer retention becomes an imperative precursor to firm performance. For this reason, the study was so conceived to examine factors that influence customer perceived ...

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