Landscaping and decoration: beauty in the desert

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dc.contributor.author Zororo, Muranda
dc.date.accessioned 2015-09-21T12:17:33Z
dc.date.available 2015-09-21T12:17:33Z
dc.date.issued 2012
dc.identifier.citation Zororo Muranda, Peter Lewa, "Landscaping and decoration: beauty in the desert", Emerald Emerging Markets Case Studies, (2012) en_US
dc.identifier.uri http://erepo.usiu.ac.ke/11732/717
dc.description.abstract Owing to youth unemployment in sub‐Saharan economies, youth entrepreneurship is now a major policy alternative across the subcontinent. It is also an immediate alternative for unemployed school drop‐outs. Botswana is encouraging youth entrepreneurship through funding youth projects as an intervention. This case study presents decision alternatives considered by young adults when thinking about the future – to proceed with school or to start their own business. The other set of decision alternatives is which business idea to pursue – turning a hobby into a business opportunity or pursuing a new opportunity altogether. Mr Supang, owner of Swanscapes (Pty) Ltd, has to debate these decision alternatives with himself. Swanscape has to contend with a growing market but is unsure of where to get expansion finance. With expansion finance having been availed, managerial skills limitations will have to be dealt with. The company should focus on three other very important decisions: how to compete with large contractors currently dominant in the market and other small businesses that have recently entered the market in flower pot production; how to develop own skills and those of employees; and finally how to grow the business. Swanscapes remains hamstrung with the decision of which mode of growth strategy to adopt. en_US
dc.publisher Emerald Group Publishing Limited en_US
dc.title Landscaping and decoration: beauty in the desert en_US
dc.type Article en_US

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