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A study of Employee Engagement Strategies: the case of East African Breweries Limited

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dc.contributor.author Omundi, Gertrude
dc.date.accessioned 2021-07-30T13:19:23Z
dc.date.available 2021-07-30T13:19:23Z
dc.date.issued 2012
dc.identifier.uri http://erepo.usiu.ac.ke/11732/6616
dc.description A Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirements for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The purpose of this study was to gain an understanding of the factors that determine employee engagement and the role of leadership in determining the levels of engagement of employees. Employee engagement refers to the extent to which an employee shows commitment to an organization and as a result is willing to expend discretionary effort towards meeting the organization's objectives. Engaged employees go beyond the call of duty to give their best, displaying initiative and innovativeness. The study was guided by the following three questions; (i) what factors influence employee engagement? (ii)What strategies can be used to improve employee engagement levels? (iii)What leadership behaviors enhance levels of engagement? This study will be of significance to the management of EABL who can use the research results to focus efforts to maximize employee's energy levels and meet their individual needs so as to increase engagement levels. Leaders in other companies can also benefit from this study by understanding how critical employee engagement is to an organization and to benchmark their strategies with those applied by EABL. The results of this study will provide insight and information for other researchers who may want to conduct research on employee engagement. The research design is descriptive in nature focusing on East African Breweries Limited (EABL).Stratified sampling technique was used to select the sample in which thirty five (35) respondents from a population of eight hundred and eighty eight (881) staff working at the Nairobi head office was chosen. A representative sample was selected from each of the three strata; senior management, middle management, and non-management staff. Data will be collected using the survey method. The communication data collection method through a questionnaire developed by the researcher will be used in the study. Data will be analyzed using Statistical Package for Social Sciences (SPSS) and results presented in pie charts and tables. The study revealed that development approaches contribute most to the employee engagement levels followed by meaningful work then line management while internal communication contributed the least to employee engagement levels. This study recommends that the management of EABL should put more focus on supporting the growth and development of employees. Further, the study recommends that EABL management should hold regular meetings with the employees so as to enhance teamwork within the organization. en_US
dc.publisher United States International University - Africa en_US
dc.subject Employee Engagement Strategies en_US
dc.subject East African Breweries Limited en_US
dc.subject study en_US
dc.title A study of Employee Engagement Strategies: the case of East African Breweries Limited en_US
dc.type Thesis en_US


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