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Strategies adopted by Commercial Banks in Response to the growing Mobile Commerce in Kenya

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dc.contributor.author Mwangi, Leah N.
dc.date.accessioned 2021-07-30T13:12:41Z
dc.date.available 2021-07-30T13:12:41Z
dc.date.issued 2012
dc.identifier.uri http://erepo.usiu.ac.ke/11732/6614
dc.description A Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirements for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The main purpose of the study was to investigate the strategies adopted by banks in response to introduction of mobile commerce in Kenya. The three research questions that guided the research were: In what ways has introduction of mobile commerce affected the banks transactions? Which strategies have the banks adopted in order to cope with the effects of mobile money transfer? Which are the long term strategies that the banks are putting in place in order accommodate the mobile banking ecosystem? The study engaged the use of a descriptive research design in order to obtain the necessary data as it facilitated primary data collection as a means of getting into the research objectives. The population under study included the mainstream employees of fully fledged commercial banks. The study made use of simple random sampling to determine the sample size; this was so because of the need to reduce the rates of refusal. The sample size was 43 respondents. Primary data was collected by the use of questionnaires which were pilot tested to ensure that there was reliability as well as validity of the data collected. Thereafter coding of the data was done and then the data was analyzed using Microsoft Excel as well as SPSS in order to come up with the descriptive statistics for instance frequencies and percentages. The results of the analyzed data were presented through figures, tables, pie charts and graphs. The findings established that majority of the commercial banks have been in existence for more than eleven years. The study also sought to find out if indeed all the commercial banks have a branch network in the entire country. The study findings revealed that majority of the banks in Kenya have a branch network all over the country. The study findings also revealed that most banks investigated have branches limited to Kenya and the East African region. The findings on the effects of mobile money transfer in the banking sector revealed that the introduction of mobile banking has resulted into a decrease in number of customers visiting the banking halls, as well as the number of other money transfer methods transactions made annually. Similarly it was revealed that mobile banking has brought about a decrease in direct deposits by banking customers as well as reduction in personal cheques. The findings on the strategies adopted to cope with the effects of mobile money transfer revealed that most banks introduced mobile banking so as to attract customers, retain the existing customers, to cope with the mobile banking competition and to get a share of the mobile money transfer profits. In the same regard, it was revealed that most banks have conceptualized mobile financial account operations, mobile account administration, mobile financial account information as well as mobile financial market information. It was also revealed that majority of respondents regarded mobile banking as a tool for offering services to customer-"anywhere at any time". Similarly, the results showed that the respondents view mobile banking as likely to be an alternative distribution channel of funds. In the same regard, respondents believed mobile banking is very likely to be used as an image product to show how the bank has embraced technology. The study concludes that indeed the banking sector in Kenya has put in place various strategies so as to be able to cope with the effects of mobile money transfer. This is to be able to attract customers, retain the existing customers, to cope with the mobile banking competition and to get a share of the mobile money transfer profits. In light of these findings, the study recommended that since mobile money has indeed affected the banking sector in Kenya. It calls for enhanced efforts to bring about creativity and innovation in order to promote the competitive nature of the banking industry. The researcher also recommends the continuous introduction of brand new financial products and services in order to advance economies and financial liberalization and thus bring about the adoption of new products and services in emerging markets. en_US
dc.publisher United States International University - Africa en_US
dc.subject Strategies adopted en_US
dc.subject Commercial Banks en_US
dc.subject Mobile Commerce en_US
dc.subject Kenya en_US
dc.title Strategies adopted by Commercial Banks in Response to the growing Mobile Commerce in Kenya en_US
dc.type Thesis en_US


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