Abstract:
Meandering through the labyrinth of Nairobi furniture retailers along Mombasa Road, one experiences eye-popping vivid contrasts of designs, styles, colours, fabrics, and wood.
Enter one store and find well-organised rows of furniture options with well-placed visible price tags. Then spend hours pondering price combinations of furniture parings.
Arrive in a different store and unsettlingly discover no marked prices on any merchandise. A receptionist directs patrons to inquire from roaming sales agents if desirous of price details on any item. It could take hours just to gain an understanding of what all the prices are per furniture category that interests a buyer.
Then, all those prices must lodge in a shopper’s short-term memory. Which style of price posting works better to boost profits of retailers?
As we commence our long road to coronavirus economic recovery, many Kenyans now venture out into shops, malls, and stores, increasing spending consumption in this third quarter over the second calendar quarter.
Description:
A Newspaper article by Scott Bellows, an Assistant Professor in the Chandaria School of Business at USIU-Africa. Full article: https://www.businessdailyafrica.com/lifestyle/pfinance/Dilemma-of-posted-prices-in-stores/4258410-5618196-13kmw0c/index.html