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The Impact of Social Media Communication Technology and Outreach on Resource Mobilization: Case of United Nations Agencies in Nairobi -Kenya

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dc.contributor.author Mulumba, Christian T.
dc.date.accessioned 2020-07-30T07:30:22Z
dc.date.available 2020-07-30T07:30:22Z
dc.date.issued 2014
dc.identifier.uri http://erepo.usiu.ac.ke/11732/5932
dc.description A Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The findings of the study showed that communication focal persons within the United nation agencies in Nairobi are very familiar with the trending social media platforms. united Nations agencies utilized various trending social media to some extent. The results of the study showed that a high percentage of respondents indicated that resource mobilization could be effectively conducted through social media and gave their opinions on how they perceived this to be done. The study concluded respondents were very familiar with the various trending social media platforms. However, the extent of organizational utilization of social media was mainly limited to Twitter and Facebook in comparison to other social media platforms. en_US
dc.language.iso en en_US
dc.publisher United States International University- Africa en_US
dc.subject Nairobi -Kenya en_US
dc.subject United Nations Agencies en_US
dc.subject Resource Mobilization en_US
dc.subject Social Media Communication Technology and Outreach en_US
dc.title The Impact of Social Media Communication Technology and Outreach on Resource Mobilization: Case of United Nations Agencies in Nairobi -Kenya en_US
dc.type Thesis en_US


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