Organizational Strategies to Increase Participation in Sports and Physical Activities among Staff

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dc.contributor.author Kamatu, Josephine Njeri
dc.date.accessioned 2015-07-28T09:36:40Z
dc.date.available 2015-07-28T09:36:40Z
dc.date.issued 2015
dc.identifier.uri http://erepo.usiu.ac.ke/11732/570
dc.description A project report by Josephine Njeri Kamatu, submitted to the Chandaria School of Business in partial fulfillment of the requirement for the degree of Masters In Business Administration (MBA). en_US
dc.description.abstract Organizations can benefit from incorporating sports and physical activities at the workplace. The purpose of this research was to investigate the challenges facing employee’s participation in sports and physical activities, and to identify the benefits to organizations participation in these activities. The objective of the research was to answer three questions namely: the challenges facing employees from participating in sports and physical activities, the strategies organizations can implement to increase the participation in sports and physical activities, and the benefits to organizations investing in corporate fitness initiatives. The case study for the research was the Kenya Electricity Generating Company. The research methodology for this study was the descriptive research design. Data was collected through the use of structured questionnaires sent to staff at one of the company’s stations in Olkaria. One hundred and fifteen staff were sampled for this study. This represented ten percent of the total population which was sampled due to the large number of the total population. The data was analyzed using measures of central tendency, measures of dispersion and presented in charts, graphs and tables after analysis using the SPSS software analysis tool. The findings from the analysis showed that the corporate factors affecting most staff were job responsibilities and lack of time. The staff indicated that the organization can support physical activities by offering corporate memberships at sports facilities, and by providing on site activities at the workplace. Poor fitness and physical injuries were ranked as the most significant biological factors. The physiological factors affecting most staff were lack of motivation and coaching of sports activities. The environmental factors affecting staff were lack of access to sports activities, as well as a minimal variety of sports available. The staff most preferred the following activities to be available on site at the company premises: swimming, a gymnasium, soccer and athletics. The organization strategies highest ranked by the respondents were: providing on site facilities, having a variety of sports, offering incentives such as competitive prizes, and a strong support from top management. The survey identified several benefits to organizations that support sports and physical activities such as: having a healthier workforce, promotion of team spirit, increased productivity among staff, a saving in health care costs to the employer and the employee, as well as an increased positive public image. The following conclusions were drawn from the research. Organizations should create a healthy work life balance by sharing job responsibilities among staff, thus allowing staff time to participate in sports and physical activities. Provision of on site facilities is not only beneficial to the employee but also to the employer. On site facilities off set transport and facilities costs for the staff, increases staff presence at the organization after work hours, and increases productivity of the staff from increased health and wellbeing. Sports initiatives should have support from top management to ensure continuity of the programs. Company initiatives towards employee’s wellness were found to increase retention rates and also promote team spirit among staff in the organization. From the analysis of the data, it is recommended that KenGen implement the following strategies to increase participation in sports and physical activities. The organization should develop on site sports facilities for staff. Most KenGen facilities have ample land to house the facilities. Offering of transport after work hours to those staff not housed by the company would also increase participation of staff. Top management should strongly support these initiatives by dedicating a team to oversee the activities and ensure sustainability through the years. The company should offer a variety of sports identified by staff to increase participation across departments and gender. The following four sports were identified by the Mrespondents and should be given priority during implementation: swimming, gymnasium, soccer and athletics. The company should also offer incentives to employees with reduced health care costs due to adoption of a healthy lifestyle. en_US
dc.publisher United States International University Africa en_US
dc.subject Organizational Strategies en_US
dc.subject Sports and Physical Activities en_US
dc.subject Staff en_US
dc.title Organizational Strategies to Increase Participation in Sports and Physical Activities among Staff en_US
dc.type Thesis en_US

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