S

Strategic Factors Influencing the Export of Kenyan Coffee in Foreign Markets

Show simple item record

dc.contributor.author Mamuu, Ann Bahati
dc.date.accessioned 2015-05-05T08:41:25Z
dc.date.available 2015-05-05T08:41:25Z
dc.date.issued 2014-08-30
dc.identifier.uri http://erepo.usiu.ac.ke/11732/50
dc.description A Project Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The purpose of this study was to investigate the strategic factors influencing the export of Kenyan Coffee in foreign markets. The study was guided by the following research questions: To what extent do internal organizational factors influence the entry into foreign markets? To what extent do the external market factors influence the entry into foreign markets? And to what extent do the market entry strategies influence foreign market entry? The study used descriptive research design. The sample size constituted of 63 respondents selected from a total population of 75 managers in various coffee factories in Nyeri, Murang’a, Kirinyaga, Kiambu, Meru, Embu and Machakos. The study used questionnaire as a data collection tool from the respondents who were involved in the study. This study used descriptive and inferential statistics in analyzing the data. The data was presented using tables, and figures to give a clear picture of the research findings at a glance. The findings on the influence of internal organizational factors in the selection foreign markets established that coffee firms are driven by the market demands, employee competence, technology and availability of finance. The findings on the influence of external organizational factors in the selection foreign markets revealed that coffee firms are driven by the response to the customer needs and preferences and the government enabling conditions to improve their overall competitiveness in the industry. The findings on the influence of market entry strategies in the selection foreign markets indicated that coffee firms contracts other companies to manufacture some or all its products for sale, third party logistics and joint ventures to emerging economies. The study recommended that the use of employees’ skills, customers’ needs and licensing are capable of improving access to foreign markets. Therefore, future researchers can investigate whether Coffee firms in Kenya show some tendencies towards oligopoly or not. en_US
dc.publisher United States International University Africa en_US
dc.subject Coffee Export en_US
dc.subject Foreign Markets en_US
dc.title Strategic Factors Influencing the Export of Kenyan Coffee in Foreign Markets en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Repository


Browse

My Account

Context