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Competitive Strategy, Firm Structure and Organizational Performance of Star Rated Hotels in Kenya

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dc.contributor.author Njuguna, Jane Nyokabi
dc.date.accessioned 2019-10-23T08:32:02Z
dc.date.available 2019-10-23T08:32:02Z
dc.date.issued 2019
dc.identifier.uri http://erepo.usiu.ac.ke/11732/4904
dc.description A Dissertation Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration (DBA) en_US
dc.description.abstract The general objective of this study was to explore the influence of competitive strategy and firm structure on the organizational performance of star-rated hotels in Kenya. The specific research objectives that guided the study were: To analyze the joint influence of cost leadership strategy and firm structure on organizational performance of star-rated hotels in Kenya, to assess the joint influence of differentiation strategy and firm structure on organizational performance of star-rated hotels in Kenya, to examine the joint influence of focus strategy and firm structure on organizational performance of star-rated hotels in Kenya, to establish the influence of competitive strategy on organizational performance of star-rated hotels in Kenya, and lastly to explore the moderating influence of firm structure on the relationship between competitive strategy and organizational performance of star-rated hotels in Kenya. This study was grounded on positivism research philosophy and adopted a descriptive correlative research design. The target population was 552 managers from 69 three- to fivestar-rated hotels in Kenya. The sampling plan in this study was multi-stage. Proportionate stratified sampling was used to divide the population into three strata of three-star, four-star and five-star-rated hotels, from which a sample of 267 managers was derived. Simple random sampling aided in selection of respondents from each stratum. Primary data was collected by use of a structured questionnaire that was administered through drop-and-pick method. Three hotels were studied at pilot stage and these were excluded from the main study. Responses were received from 52 hotels representing 75.4% of the hotels, from which 253 managers responded, giving a response rate of 94.8%. The tests of measurement used were descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and structural equation modeling. On the first objective, the research findings revealed that cost leadership strategy and firm structure have significant joint influence on the organizational performance of star-rated hotels in Kenya and thus the null hypothesis was rejected. On the second objective, this study revealed that differentiation strategy and firm structure have significant joint influence on the organizational performance of star-rated hotels in Kenya, hence the null hypothesis was rejected. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Competitive Strategy en_US
dc.subject Firm Structure en_US
dc.subject Organizational Performance en_US
dc.subject Star Rated Hotels in Kenya en_US
dc.title Competitive Strategy, Firm Structure and Organizational Performance of Star Rated Hotels in Kenya en_US
dc.type Thesis en_US


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