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Influence of Strategic Orientation on Performance of Fintech Companies in Kenya

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dc.contributor.author Muthamia, Roy
dc.date.accessioned 2019-07-29T08:35:26Z
dc.date.available 2019-07-29T08:35:26Z
dc.date.issued 2019
dc.identifier.uri http://erepo.usiu.ac.ke/11732/4649
dc.description A Research Project Report Submitted to the School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA en_US
dc.description.abstract The main objective of the study was to examine the influence of strategic orientation on performance of FinTech Companies in Kenya. This study’s main objective was to answer the following questions; to what extent does ethnocentric orientation influence performance of FinTech companies in Nairobi County? To what extent does polycentric orientation influence performance of FinTech companies in Nairobi County? To what extent does geocentric orientation influence performance of FinTech companies in Nairobi County? To what extent does regiocentric orientation influence performance of FinTech companies in Nairobi County? A descriptive research design was utilized for this research project. This is where the data that was analyzed was obtained from the sample population, analyzed and conclusions are drawn without any external influence on the sample population. The target population for this study was 76 senior managers of FinTech Companies in Nairobi County, Kenya. The sampling frame for the study was the number of FinTech companies that are registered with the Central Bank of Kenya (CBK). The study used purposive and census survey to select respondents for this study. The sample size for the study was therefore 76 senior managers from 38 Fintech firms that are registered with the CBK. A questionnaire was sent to the sample population to collect the data. Cronbach’s Alpha was used to find the dependability of the structured questionnaire. SPSS software was used to analyze the data which was then presented in tables and charts. The researcher’s interpretation complemented the tables and charts. Descriptive statistical analysis, correlation analysis and regression were used to analyze the data. The descriptive findings indicate that respondents moderately agreed that firms used ethnocentric orientation and regiocentric orientation. The findings also revealed respondent’s agreement that their organization adopted a polycentric and geocentric orientation. The findings show negative and insignificant correlation between ethnocentric, geocentric, and polycentric orientations with Fintech company performances. The findings showed positive and significant association and causal-effect of regiocentric orientation and FinTech company performance. The study therefore concludes that ethnocentric, polycentric, and geocentric orientations do not influence performance of FinTech firms. However, the study concludes that regiocentric orientation influences the performance of FinTech companies. The study recommends that FinTech companies should tap into the regional or international market as a means of improving their market share and thus improve on their performance; that FinTech companies should take advantage of the growing market of digital financial platforms and venture into other global markets to increase their customer portfolio; that FinTech companies should employ both local and foreign companies in order to tap into quality human resource which will in turn enhance their competitive advantage in the region; and that FinTech companies should enhance their product portfolio by marketing their products to the regional market as a means of improving their performance. The study recomends for a future studies that will use financial/objective measures of company performance. The study recomends for future research to involve other stakeholders in their investigation. These stakeholders should include staff from Central Bank of Kenya and Consumers of FinTech Companies. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Strategic Orientation en_US
dc.subject Performance en_US
dc.subject Fintech Companies en_US
dc.subject Kenya en_US
dc.title Influence of Strategic Orientation on Performance of Fintech Companies in Kenya en_US
dc.type Thesis en_US


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