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The Impact of Business Intelligence on Corporate Performance Management: A Study of Equity Bank

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dc.contributor.author Nyabuti, Raymond
dc.date.accessioned 2019-03-15T09:18:57Z
dc.date.available 2019-03-15T09:18:57Z
dc.date.issued 2018
dc.identifier.uri http://erepo.usiu.ac.ke/11732/4485
dc.description A Research Report Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirement for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The purpose of this research was to investigate the influence of adoption of business intelligence on corporate performance management confined to the case of Equity bank Kenya. The research was guided by the following research questions: has the adoption of business intelligence influenced planning effectiveness? Has the adoption of business intelligence influenced the effectiveness of analytics? And has the adoption of business intelligence influenced product development effectiveness? This study employed a descriptive survey research design. Descriptive survey research designs was used in preliminary and exploratory studies to allow researchers to gather information, summarize, present and interpret for the purpose of clarification. The target population for this study was 1750 employees at Equity Bank limited. This comprised of Top, middle and low level Managers, all of whom in their structure are considered to be in the business level. This study used stratified sampling to select a total of 104 respondents from top level management, middle level management and lower level management staff. The main tools of data collection for this study was questionnaires. The data collected by the questionnaire was cleaned, edited, coded and entered into Statistical Package for Social Sciences (SPSS) which will also aid in the data analysis. The findings on influence of adoption of business intelligence on planning effectiveness revealed that employees think that business intelligence system is useful. Findings also revealed that top executives take formal responsibility for the organization’s strategic business planning. Strategic planning is a top priority activity, performed on a regular basis. The findings based on influence of adoption of business intelligence on effectiveness of analytics. It was established that business intelligence brings real-time information to centralized repositories. Business intelligence facilitates connections and support analytics that can be exploited at all level within and outside the firm. The findings on influence of adoption of business intelligence on product development. Findings showed that product launches help increase sales revenue and expanding the customer base. The study also revealed that use of business intelligence in product development has increased order velocity and accuracy in the industry. The study concluded that use of business intelligence system is useful during decision making, it helps the organization save time and money and also increases communication among department. Strategic planning is a top priority activity, performed on a regular basis and top executives participate during strategic business planning. Secondly, Business intelligence brings real-time information to centralized source, business intelligence eases connections and support analytics that an organization can exploit. Lastly, through business intelligence equity band was able to better understand the key success factors in creating new products,discover new customer requirements, decreased the product failures, increased order velocity and accuracy in the industry and increase it maket share. The study recommends that there is a need for top executives to engage the low level employees inorder to fully incorporate them fully in strategic business planning. Use of business Intelligence enhance communication among departments. In order to realize the full potential in planning effectiveness. Secondly, manager should at any given time strive to make decisions based on analytics. This helps the firm in conflict resolution, optimization, justification, and computational complexity. Lastly, use of Business Intelligence in product development has Increased order velocity and accuracy in the industry. This study also recommends that during this process all the employees in the various departments should be fully involved. For future study a similar study should be carried out on the effectiveness of Business intelligence in the banking sector as a whole. This will enable for generalization of the study findings on the effectiveness of Business Intelligence in Strategic Marketing of banking Industry. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Business Intelligence en_US
dc.subject Corporate Performance en_US
dc.subject Equity Bank en_US
dc.title The Impact of Business Intelligence on Corporate Performance Management: A Study of Equity Bank en_US
dc.type Thesis en_US


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