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Exploring the Use of Global Positioning System (GPS) for Identifying Customer Location in M-Commerce Adoption in Developing Countries

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dc.contributor.author Wamuyu, Patrick K.
dc.date.accessioned 2019-02-12T11:03:13Z
dc.date.available 2019-02-12T11:03:13Z
dc.date.issued 2018
dc.identifier.uri http://erepo.usiu.ac.ke/11732/4335
dc.description Journal Article en_US
dc.description.abstract M-commerce in Kenya has seen tremendous growth over the last few years due to the availability of mobile payments, mobile internet access, and expansion of mobile banking systems. A critical factor to the success of m-commerce is timely delivery of purchased items to the customers’ premises. Timely delivery is highly dependent on the courier’s ability to locate the buyer’s physical location. To do this, the courier requires a reliable physical addressing system. However, like most developing countries, Kenya lacks a National Addressing System to provide properly registered physical identity of buildings, streets, and roads. The study explored the use of GPS in identifying customer’s location as an alternative to named physical addresses. This paper describes the study design and discusses the findings concerning the use of GPS tracking application among six retailers and thirty customers. The study reveals that geolocation can substitute physical addresses in m-commerce home deliveries. en_US
dc.language.iso en en_US
dc.publisher Institute for Computer Sciences en_US
dc.relation.ispartofseries LNICST 244, pp. 99–111, 2018;
dc.subject M-commerce en_US
dc.subject Kenya en_US
dc.subject GPS en_US
dc.subject National Addressing System Geolocation en_US
dc.title Exploring the Use of Global Positioning System (GPS) for Identifying Customer Location in M-Commerce Adoption in Developing Countries en_US
dc.type Article en_US


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