First Level Agenda Setting: A Study of Press vs. Public Opinion in Kenya

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dc.contributor.author Ireri, Kioko
dc.contributor.author Ongus, Eannes
dc.contributor.author Laboso, Edna
dc.contributor.author Mwiti, Kangai
dc.contributor.author Onsongo, Jared
dc.date.accessioned 2019-02-05T11:56:24Z
dc.date.available 2019-02-05T11:56:24Z
dc.date.issued 2017
dc.identifier.uri http://erepo.usiu.ac.ke/11732/4296
dc.description Journal Article en_US
dc.description.abstract The present research examines media agenda setting effects in a Kenyan context in 2013 and 2014. Specifically, focusing on the first level of agenda setting, the study investigates whether two national daily newspapers influenced public opinion on six issues of national importance: corruption, devolution, economic crisis, insecurity, poverty, and unemployment. Moreover, the study examines whether the newspapers’ agendas are related in connection to the coverage of the six issues. Findings indicate that the two newspapers had little influence on the opinion of the Kenyan public regarding the six issues. This is based on a low correlation of +.30 between the two newspapers’ agendas and the public agenda. However, the agendas of the two publications were strikingly similar—yielding a perfect correlation of +1. This means in their news coverage, the newspapers gave similar weight to the six issues. en_US
dc.language.iso en en_US
dc.publisher Taylor & Francis en_US
dc.relation.ispartofseries African Journalism Studies Volume 38, Issue 3-4, 2017 pp. 1–24;
dc.subject Agenda Setting Theory en_US
dc.subject Kenya en_US
dc.subject Media Agenda en_US
dc.subject Media Effects en_US
dc.subject Public Agenda en_US
dc.subject Public Opinion en_US
dc.title First Level Agenda Setting: A Study of Press vs. Public Opinion in Kenya en_US
dc.type Article en_US

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