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Response Strategies Adopted By Commercial Banks In Kenya For Gaining Competitive Advantage

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dc.contributor.author Weor, Senenge Samuel
dc.date.accessioned 2019-02-01T08:53:12Z
dc.date.available 2019-02-01T08:53:12Z
dc.date.issued 2018
dc.identifier.uri http://erepo.usiu.ac.ke/11732/4265
dc.description A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The purpose of this study was to investigate the response strategies adopted by commercial banks in Kenya in gaining competitive advantage. The study assessed the extent to which information and knowledge, operations, dynamic capabilities, and asset based strategies was adopted by Commercial Banks in Kenya to gain competitive advantage. The study adopted descriptive co-relation research design. The population of the study consisted of 1530 strategy managers of 43 licensed commercial banks in Kenya. A sample size of 317 was drawn using stratified random sampling. Primary data was acquired through administering questionnaires to senior managers of selected banks. A pilot test on a different sample gave a Cronbach’s alpha greater than 0.8 for all the variables. Data was then analyzed using descriptive statistics of frequency, mean, and standard deviation. Regression analysis was used to estimate the model coefficients while Pearson coefficient of correlation was used to establish the strength of relationship among the variables. The findings revealed that commercial banks were capitalizing on knowledge management as a tool to advance firm competitiveness, while operational strategies significantly contributed to commercial banks’ competitiveness through fast, secure and reliable service delivery mechanisms. Both dynamic capabilities and asset based strategies in the banking sector were not statistically significant in predicting competitive advantage. The study concluded that Banks utilize knowledge management in areas such as locating and applying knowledge to changing competitive conditions, sharing of knowledge between supervisors and employees, using a comprehensive database and embracing research and development activities as path to effective knowledge acquisition and utilization. The Bank also possessed an operational strategy, policies and procedures manual, which ensured that the operation policies and procedures were relevant with the Bank’s operations. The study recommended that commercial banks should tap into development of staff as a way to nurture skills and knowledge, embrace various operational strategies that could enhance efficient service delivery to clients. Secondly, proper motivation of employees could ensure reduced rates of knowledge drain across the industry commercial banks need to create new ideas that are distinct from its competitors. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Response Strategies en_US
dc.subject Commercial Banks en_US
dc.subject Kenya en_US
dc.subject Competitive Advantage en_US
dc.title Response Strategies Adopted By Commercial Banks In Kenya For Gaining Competitive Advantage en_US


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