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Does your firm measure up in terms of fairness?

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dc.contributor.author Bellows, Scott
dc.date.accessioned 2018-05-07T10:44:54Z
dc.date.available 2018-05-07T10:44:54Z
dc.date.issued 2017-03-15
dc.identifier.uri http://erepo.usiu.ac.ke/11732/3785
dc.description A Newspaper article by Scott Bellows, an Assistant Professor in the Chandaria School of Business at USIU-Africa en_US
dc.description.abstract We learn from a very early age to value fairness. Researchers Jing Li, Leann Birch, Jane Billman and numerous others note that by the end of the toddler period at three years old, a child can notice and react aversely to disadvantageous inequality in distributions. Any parent knows if you give one child two cookies and another child only one cookie that a torrent of yelling, objections and crying will ensue by the marginalised child. As a socially-oriented species, humans never outgrow our deep desire for justice in our personal lives and society at large as we age. Nothing sits so uncomfortably deep in the recesses of our mind than the feeling of unfairness. The human brain pays acute attention to issues surrounding equitable distribution and treatment. An adult example includes when a citizen works and follows all the rules but notices on his walk to work a Prado passing by that contains a contractor who illegally obtained construction tenders. The observation twists his emotions into knots. Likewise, a strong student candidate in her university student government elections can feel utterly cheated if she perceives that other candidates do not abide by institutional campaigning policies. en_US
dc.publisher Business Daily en_US
dc.subject Personal finance en_US
dc.title Does your firm measure up in terms of fairness? en_US
dc.type Article en_US


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