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Effect of Strategic Planning On Growth of Middle Level Colleges: A Case of Nairobi County

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dc.contributor.author Ndegwa, Caroline W.
dc.date.accessioned 2018-02-20T10:27:01Z
dc.date.available 2018-02-20T10:27:01Z
dc.date.issued 2017
dc.identifier.uri http://erepo.usiu.ac.ke/11732/3619
dc.description A Project Report submitted to the School of Business in Partial Fulfilment of the Requirement for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The purpose of this study was to determine the effect of strategic planning on growth of middle level colleges in Nairobi County. Specifically, the study evaluated the effect of strategy formulation, strategy implementation and strategic controls on institutional growth. The methodology was that of a correlational descriptive study. The sampling frame was the TIVET list of 110 accredited private middle level colleges in Nairobi County. The sample size of 86 was determined using the Krejcie and Morgan (1970) table. This research applied stratified random sampling based on the TIVET classification of colleges into two i.e. Technical Vocational Colleges and Vocational Training Centres. Given the survey design of the study, questionnaires were the data collection instrument that was used. The questionnaire was structured to cover background information of the respondents, the three research objectives and the dependent variable. The data was gathered using various types of questions including yes/no questions, likert scales as well as open ended questions. Analysis was carried out using descriptive statistics to produce means and standard deviations. Regression analysis to determine the relationship between the individual independent variables (formulation, implementation and controls) and the dependent variable (growth) was done. An analysis of qualitative data was also covered. Data was analysed using SPSS and was presented in the form of tables, graphs and charts. The findings of the study indicated that there was strong evidence of strategic planning in middle level colleges with 54 out of the 63 colleges that responded (90 %) confirming that they had a written strategic plan. The findings also revealed a positive correlation between all three aspects of strategic planning and growth. Although all three had a positive effect on growth, strategy implementation registered the greatest impact. When respondents were asked for factors in the individual strategic planning elements that affected growth, financial concerns, managerial challenges and staff related issues featured prominently for all three. Financial concerns included inadequacy and / or misuse of resources, cost of strategy implementation and unforeseen expenditure. Management challenges revolved around bureaucracy, communication, remuneration, lack of inclusiveness and complex organizational structures. Aspects of staff that were thought to affect growth included attitude, motivation, commitment, loyalty and lack of team work. The study concluded that all the three aspects of strategic planning considered in this research, namely formulation, implementation and strategic controls, have a positive effect on growth in middle level colleges. The mission statement and the internal analysis, specifically the SWOT analysis were found to have the greatest influence on strategy formulation while it was deduced that annual planning was the most significant component of strategy implementation in middle level colleges. It was however concluded that despite evidence of implementation controls, identifying deviations from desired performance, and the reasons for these deviations were among the weaker elements of strategic control in the colleges. Recommendations for improvement included greater focus on competitive and political environments in formulation, training for both managers and staff in the implementation phase and greater focus on deviations and policies in strategic controls. Future studies could replicate this study in other counties and industries, or focus on only one of the elements of strategic planning for greater depth in understanding specific issues. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Growth en_US
dc.subject Middle Level Colleges en_US
dc.subject Nairobi County en_US
dc.title Effect of Strategic Planning On Growth of Middle Level Colleges: A Case of Nairobi County en_US
dc.type Thesis en_US


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