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The Impact of Corporate Social Responsibility on Financial Performance of Multinational Companies in Kenya: A Case Study of Unilever Kenya

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dc.contributor.author Gitau, Cynthia Wangari
dc.date.accessioned 2018-02-14T07:17:26Z
dc.date.available 2018-02-14T07:17:26Z
dc.date.issued 2017
dc.identifier.uri http://erepo.usiu.ac.ke/11732/3593
dc.description A Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The general objective of the study was to establish the impact of Corporate Social Responsibility on Financial Performance of Unilever Kenya. The specific objectives were: to determine the Corporate Social Responsibility programs of Unilever Kenya, to access the challenges in implementing corporate social responsibility programs in Unilever Kenya and to determine the relationship between Corporate Social Responsibility and Financial Performance of Unilever Kenya. A descriptive research design was used to carry out the study. The study population consisted of 275 management staff at Unilever Kenya and the sample size consisted of 82 respondents. The study relied both on primary and secondary data which was collected from the respondents using a structured questionnaire and secondary data from annual financial reports. Quantitative data was analysed by use of descriptive statistics including mean, frequency, standard deviation and percentages to profile sample characteristics and major patterns emerging from the data. Data was presented in tables and graphs. In the first research objective, the findings established that majority of the respondents were in agreement that it is important for Unilever Kenya to engage in corporate social responsibility. On the level of the company’s involvement in different corporate social responsibility programs most of the respondents ranked programs such as education programs, health and hygiene programs, nutrition programs, sustainable sourcing programs, fairness at work place programs, inclusive business programs and opportunities for women programs that aimed at creating a sustainable environment. On the second research objective the findings revealed that respondents agreed that there exists challenges in implementing corporate social responsibility programs. The challenges are; failure to engage key stakeholders, inadequate skills to carry out CSR programs, strategy implementation, budget process, inability by the government to enforce CSR in to law, lack of interest in implementing CSR programs and political and social insecurity. The last objective was to determine if there was a relationship between corporate social responsibility and financial performance of the company, the correlation results showed that there is a strong positive correlation between corporate social responsibility and financial performance. The correlation results also showed a strong positive correlation between corporate social responsibility and financial performance. The study concludes that there is a positive association between CSR and financial performance of Unilever Kenya. From the results obtained the researcher recommended that Unilever Kenya should continue to engage in corporate social responsibility to yield the benefits associated with corporate social responsibility engagement and further improve its overall performance. The study further recommends that Unilever Kenya integrates corporate social responsibility as part of its company’s core business and view corporate social responsibility as an avenue for profit maximization. Lastly, due to the fact that companies differ in their approaches to corporate social responsibility, the study recommended further studies on different multinational companies, studies which can allow for generalization of the findings to the whole industry. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Corporate Social Responsibility en_US
dc.subject Financial Performance en_US
dc.subject Multinational Companies en_US
dc.subject Kenya en_US
dc.subject Unilever Kenya en_US
dc.title The Impact of Corporate Social Responsibility on Financial Performance of Multinational Companies in Kenya: A Case Study of Unilever Kenya en_US
dc.type Thesis en_US


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