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Influence of Sports Innovation on Organizational Performance: A Case of Football Kenya Federation

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dc.contributor.author Kanario, Mathiu Charity
dc.date.accessioned 2018-02-13T06:50:44Z
dc.date.available 2018-02-13T06:50:44Z
dc.date.issued 2017
dc.identifier.uri http://erepo.usiu.ac.ke/11732/3584
dc.description A Research Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (MBA) en_US
dc.description.abstract This study sought to determine the influence of sports innovation on organizational performance and it focused on Football Kenya Federation (FKF). The specific objectives that guided the study included: to determine the extent of sports innovation in sports federations, to examine the challenges of sports innovation in federations, and to examine mitigating strategies that facilitate the adoption of sports innovation in federations. This study used the descriptive research design. The target population of the study comprised of all employees that worked at FKF who were 57 in number. The sampling frame of the study was obtained from the federation’s Human Resource (HR) department. This study employed a census study, which means a complete count meaning that the sample size for the study was 57 respondents. The study relied on primary data, which was collected using questionnaires. The respondents were given a week to fill the questionnaires. The study used descriptive analysis. The collected data was subjected to analysis using Statistical Package for Social Sciences (SPSS) for windows. Analysis involved percentages, means and standard deviation. Correlation analysis was used to determine the relationships between the study variables. The study showed that FKF as an organizations aims at adopting new types of service innovation most relevant to it, as opposed to product innovation and it introduces new services to existing customers in order to increase its effectiveness, its quality and its customers’ satisfaction. The study also shows that FKF focuses on promoting sports through ‘the provision of programs and services to its members and it receives support to promote innovation from its inter-organizational network and the government. The study also shows that the federation can increase its attractiveness by promoting innovative services to get more people involved in the sport and that a continuous support of a recognized leader within FKF is important in the success of innovation. The study shows that FKF faces various challenges and some are in the form of innovation in the service context being intangible in nature, makes it harder to assess as it involves both consumption and production in the same time period. The study shows that sports fans attentiveness to team statistics and data is required in order to retain current consumers by integrating new ideas and information and that FKF finds a challenge of providing multiple languages on their websites to entice new fans. The study shows that the federation needs to change to meet the expectations of other businesses and consumers who see innovation as a core part of the sport and that innovation processes take time to be integrated into FKF, despite some having immediate changes. The study shows that FKF has an innovation strategy that involves the organization being committed to developing ideas that involve planning and forecasting and that it does not have to adopt an innovation but, it responds to it by investing in the area of interest. The study also shows that the federation is more open to innovations and tends to be more interested in being proactive about its future trends and its size does not affect its ability to focus on innovation due to resource and time issues. From the study, it has been noted that, FKF can take risks with innovation processes due to their continual government support and funding and that its managers have forward thinking, which influences the rate of innovation occurring within the organizations. The study also concludes that FKF focuses on promoting sports through ‘the provision of programs and services to its members and it receives support to promote innovation from its inter-organizational network and the government. The federation needs to change to meet the expectations of other businesses and consumers who see innovation as a core part of the sport and that innovation processes take time to be integrated into FKF, despite some having immediate changes. From the study, it can be concluded that, FKF takes risks with innovation processes due to their continual government support and funding. The study recommends FKF to provide tools for innovation. These tools can be administrative innovation points to the procedures, policies and new organizational forms that would be founded on innovation implementation procedures. With the progress of innovation globally and the availability of academic specialists, applying these tools could be effective for FKF. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Sports Innovation en_US
dc.subject Organizational Performance en_US
dc.subject Football Kenya Federation en_US
dc.title Influence of Sports Innovation on Organizational Performance: A Case of Football Kenya Federation en_US
dc.type Thesis en_US


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