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The Influence of Digitalization on the Performance of Digitalized Commercial Banks in Kenya

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dc.contributor.author Mwangangi, Barbara Mueni
dc.date.accessioned 2018-02-06T07:45:53Z
dc.date.available 2018-02-06T07:45:53Z
dc.date.issued 2017
dc.identifier.uri http://erepo.usiu.ac.ke/11732/3545
dc.description A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirements for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The general objective of the study was to investigate the influence of digitalization on the performance of digitalized commercial banks in Kenya. The study was guided by the following specific objective; to identify the main platforms used in digitalization in commercial banks in Kenya, to assess the challenges of digitalization on the digitalized commercial banks in Kenya and to assess the effects of digitalization on the performance of commercial banks in Kenya. The research design which was adopted for the study was descriptive. The target population of this study comprised 623 senior employees. Stratified random sampling was used in the selection of 83 respondents. The study used questionnaires administered to each member of the sample. The study administered the questionnaires individually to all respondents of the study. Quantitative data collected was analyzed by the use of descriptive statistics using SPSS and presented through percentages, means, standard deviations and frequencies. The study conducted a multiple regression analysis. The study revealed a significant relationship between performance of commercial banks in Kenya and main platforms used in digitalization. The study also established that a unit increase in main platforms used in digitalization would lead to an increase in performance of commercial banks. The study revealed a significant relationship between performance of commercial banks in Kenya and challenges of digitalization. The study also established that a unit decrease in challenges of digitalization would lead to an increase in performance of commercial banks. The study revealed a significant relationship between performance of commercial banks in Kenya and effects of digitalization. The study also established that a unit increase in effects of digitalization would lead to an increase or a decrease in performance of commercial banks. The study found that challenges of digitalization would lead to a decrease in performance of commercial banks. The study concluded that effects of digitalization would lead to an increase or a decrease in performance of commercial banks. The study also found that main platforms used in digitalization would lead to an increase in performance of commercial banks. Therefore, the study concludes that there was a significant relationship between performance of commercial banks in Kenya and main platforms used in digitalization. The study was able to establish that a unit increase in the main platforms used in digitalization would lead to an increase in performance of commercial banks. Following the findings from the study, it was also concluded that a unit decrease in challenges of digitalization led to an increase in performance of commercial banks. The study concluded that challenges arising as a result of digitalization would lead to a decrease in performance of commercial banks. The results of the study also led to the conclusion that a unit increase in effects of digitalization would lead to an increase or a decrease in performance of commercial banks. The effects of digitalization would ultimately lead to an increase or a decrease in performance of commercial banks. The study recommends that the commercial banks should incorporate all the main platforms used in digitalization. This will ensure that the organization operates effectively and efficiently because the customers will be able to access all the services they require through the platforms. Hence this will help in improving the performance of commercial banks. The management of commercial banks should understand the challenges of digitalization. This will help the organization to come up with strategies to overcome the challenges. This will ensure the smooth operation of the organization hence, improving its performance. The organization should be able understand the positive and negative effects of digitalization. The positive effects will help the organization to improve their activities. The negative effects will be important because the organization will be able to come up with strategies to mitigate the negative effects. Hence, assisting in improving organization performance. The study sought to investigate the influence of digitalization on the performance of digitalized commercial banks in Kenya. Others studies should be carried out to establish the influence of digitalization on the performance of digitalized commercial banks in Kenya. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Digitalization en_US
dc.subject Performance en_US
dc.subject Digitalized Commercial en_US
dc.subject Kenya en_US
dc.title The Influence of Digitalization on the Performance of Digitalized Commercial Banks in Kenya en_US
dc.type Thesis en_US


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