S

Why There Is Low Adoption of Internet Banking By Consumers in Kenya

Show simple item record

dc.contributor.author Kamwibua, Diana K.
dc.date.accessioned 2018-01-18T13:44:15Z
dc.date.available 2018-01-18T13:44:15Z
dc.date.issued 2017
dc.identifier.uri http://erepo.usiu.ac.ke/11732/3520
dc.description A Research Project Report Submitted to the Chandaria School of Business in partial fulfillment of the Requirement for the Degree of Master of Business Administration (MBA) en_US
dc.description.abstract This study sought to establish why there is low adoption of internet banking in Kenya: a case of Nairobi County. Specifically, the study was guided by three objectives; to determine the effect of perceived usefulness to consumers on the adoption of internet banking facility; to determine the effect of perceived risks associated with adoption of internet banking; and to determine the effect of technological readiness of consumers on adoption of internet banking. The study was carried out in Nairobi County. The study focused on two commercial banks, namely, Kenya Commercial Bank and Equity Bank. A study sample of 384 respondents was drawn from the study population. The study adopted a descriptive survey research design. The study samples were selected using a mixed sampling approach; the researcher used purposive sampling and simple random sampling. The study employed a set of structured and unstructured questionnaires to collect data. Data collected was analyzed using SPSS and the results were then presented in a tabular summarized form. The study revealed that there was a positive relationship between perceived usefulness, perceived risk and technological readiness of the consumer and adoption of internet banking. The relationships (p < 0.000) are all significant with perceived risk (r = 0.669, p < 0.000), perceived usefulness (r = 0.664, p < 0.000) and technological readiness of the consumer (r = 0.656, p < 0.000). The study concluded that perceived usefulness by the consumers toward internet banking influenced the adoption of internet banking. Perceived risk associated with the use of internet banking also influenced the adoption of internet banking. Technological readiness of the consumers towards internet banking also influenced adoption of internet banking. The study recommended that there is need for financial institutions to engage consumers more on the usage of internet banking and create more awareness of the service. The study further recommended that regulations and policies should be put in place to ensure safety of the internet banking platform to reduce risks of fraud and uncertainty towards usage of internet banking. The study recommends further research on effect of perceived usefulness, perceived risk and technological awareness through collection and analysis of secondary data to give more insight on how the above factors influence adoption of internet banking. The study also recommends further research on adoption of internet banking in other counties to compare the findings. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Low Adoption en_US
dc.subject Internet Banking en_US
dc.subject Consumers in Kenya en_US
dc.title Why There Is Low Adoption of Internet Banking By Consumers in Kenya en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Repository


Browse

My Account

Context