Role of Market Structure on Performance of MICE in Kenya

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dc.contributor.author Simiyu, Fred
dc.contributor.author Lewa, Peter
dc.contributor.author Ouma, Caren Akomo
dc.contributor.author Ndwiga, Michael
dc.date.accessioned 2017-10-12T09:38:37Z
dc.date.available 2017-10-12T09:38:37Z
dc.date.issued 2016
dc.identifier.issn ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
dc.identifier.uri http://erepo.usiu.ac.ke/11732/3383
dc.description Journal Article en_US
dc.description.abstract The purpose of the study was to investigate the role of market structure on performance of Kenya meeting, incentives, conferences and exhibitions (MICE) industry. The specific objectives are to examine the direct effect of market structure on performance of the Kenyan M.I.C.E industry and to identify ways in which M.I.C.E industry in Kenya can be improved. The study targeted 324 but sampled 179 MICE stakeholders. Data was collected using a questionnaire. Descriptive and inferential data analysis techniques were used. Additionally, factor analysis and multiple linear regression models were used. The study found that market structure has no effect on performance of the MICE industry in Kenya. The study recommended that government should develop MICE infrastructure, reduce interest rates, stabilise inflation and curb insecurity for the MICE industry to realize its full potential, and also suggested that the MICE stakeholders and the general public should work on their respective inputs to improve the performance of the MICE industry in Kenya. en_US
dc.language.iso en en_US
dc.publisher European Journal of Business and Management en_US
dc.relation.ispartofseries Vol.8, No.14, 2016;
dc.subject Market Structure en_US
dc.subject Performance en_US
dc.subject MICE in Kenya en_US
dc.title Role of Market Structure on Performance of MICE in Kenya en_US
dc.type Article en_US

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