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The Influence of Corporate Social Responsibility Initiatives on the Success of Organizations - A Case Study of United States International University-Africa.

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dc.contributor.author Kyalo, Faith
dc.date.accessioned 2017-08-28T08:10:30Z
dc.date.available 2017-08-28T08:10:30Z
dc.date.issued 2017
dc.identifier.uri http://hdl.handle.net/11732/3332
dc.description A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Requirements for the Degree of Masters of Business Administration (MBA) en_US
dc.description.abstract This study sought to determine the influence of CSR initiatives on the success of organizations by examining the following specific objectives: (1) to determine the influence of environmental dimension of CSR on organizational success; (2) to determine the influence of social dimension of CSR on organizational success; and (3) to determine the influence of economic dimension of CSR on organizational success. The most critical preoccupation of all managers is ensuring the success of their organisations. CSR is considered a potential source of competitive advantage that can lead to success. The conceptualization and implementation of CSR amongst organisations all over the world remains an endeavour beyond their attainment since it is only secondary to such organisations because there are other pressing concerns. Studies conducted in the relationship between CSR and corporate success have been inconclusive to date. The study used the descriptive research design. The population consisted of 100 staff members of USIU-Africa comprising of 10 members of the top management, 20 line managers and 70 ordinary workers. This population was then sampled using the non-probability sampling, specifically, the judgement sampling technique. The study used self-administered questionnaires. Secondary data was collected from USIU publications. This study performed descriptive data analysis in order to arrange it into systematic form which included measures of central tendency as well as measures of relationship-coefficient of correlation, and rank-correlation coefficient. In addition, the researcher employed inferential statistics such as Chi-square test, t-test, as well as Analysis of Variance (ANOVA). Statistical package for social sciences (SPSS) version 20 was used to synthesize the various relationships amongst the variables through linear and multiple regression analysis. For the influence of environmental dimension of CSR on organizational success, it was established that the R square value of the model was 0.124 indicating that 12.4 % of the organisational success is influenced by the environmental aspects of CSR. For the influence of social dimension of CSR on organizational success, it was established that the R square value of the model was 0.110 indicating that 11% of the organisational success is influenced by the social dimension of CSR. For the economic dimension of CSR on organizational success a mean score of 4.53 was realized which was the highest mean of all the aspects of economic CSR. The study, therefore, concludes that, these factors are important to organisations in terms of their influence on the implementation of CSR but their congruence with organisational success has yet to be backed by the study. It further concludes that CSR definitely reflects the cultural dimensions of the area where the organisation is operating, and it also concludes that there is a connection between economic CSR and financial performance. The study recommends that organizations should endeavour to develop appropriate stakeholder engagement in the implementation of environmental CSR. Organisations should also incorporate policies which honour relational contracts especially with suppliers since this can ensure that they attain optimal success. Further Studies should be conducted on non-governmental institutions so as to provide more variety in the CSR research paradigm. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Corporate Social Responsibility en_US
dc.subject Success of Organizations en_US
dc.subject United States International University-Africa en_US
dc.subject Social Responsibility Initiatives en_US
dc.title The Influence of Corporate Social Responsibility Initiatives on the Success of Organizations - A Case Study of United States International University-Africa. en_US
dc.type Thesis en_US


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