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Competitive Strategies Influencing Growth of Selected Public Universities in Kenya

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dc.contributor.author Njoro, Winfred
dc.date.accessioned 2017-08-28T08:04:53Z
dc.date.available 2017-08-28T08:04:53Z
dc.date.issued 2017
dc.identifier.uri http://hdl.handle.net/11732/3331
dc.description A Project submitted to the Chandaria School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The current operational set up in Kenya’s higher education sector is a dynamic one and highly competitive with the emergence of many private universities. Competitive strategies employed by firms in their operations vary widely depending on the operating environment. Limited studies have been done to determine the competitive strategies influencing growth on public universities in Kenya. As a result there have been inadequate government policies which has ultimately seen sprouting of many private universities, public universities have been undergoing challenges to survive and compete ineffectively and more technical colleges were awarded charters to become fully fledged universities. Against this backdrop, the study sought to carry out an analysis to establish how Competitive Strategies influence growth in the selected public Universities. More specifically, the study sought to answer the questions, does technology influence growth in public universities? Does diversification influence growth in public universities? And does innovation influence growth in public universities? The study adopted the descriptive research design. There were three selected public Universities where the research was carried out. The target population was drawn from the senior management levels selected on a stratified sampling technique. The sample was 114, arrived at as guided by Yamane’s formula. The researcher used primary data to accomplish the research objectives. Both descriptive and inferential statistics were employed in data analysis. Findings reveal that technology has to a great extent influenced the growth of a majority of the selected public universities surveyed. It was also established that a majority of the selected universities surveyed employs diversification as a means of not only survival and sustenance of the institutions through building synergies in resource utilization and spreading risk, but also as a means of enhancing growth. The study further found that the growth exhibited in the selected universities can to a large extent be attributed to innovation thereof. Most notably, expansion of the respective universities and introduction of new programs has significantly attributed to research and development in innovation. The study concludes that the adoption of innovation, diversification and technology strategies among the selected universities have led to significant growth across the institutions. Study recommends that public universities work on creating adopting more recent technological innovations that will assist in the service delivery and therefore lead to reduced cost of operations. Greater diversification should be encouraged instead of relying on government funding as this will enable Universities be more self sufficient and will in turn spur growth. Consequently, it is recommended that Universities adopt cutting edge technology that will help in the dissemination of knowledge away from the brick and mortar classroom that has been the traditional way of delivering knowledge as the output of qualified graduates is a key measure of measuring growth in Universities. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Competitive Strategies en_US
dc.subject Public Universities in Kenya en_US
dc.title Competitive Strategies Influencing Growth of Selected Public Universities in Kenya en_US
dc.type Thesis en_US


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