S

Factors influencing successful use of mobile technologies to facilitate E-Commerce in small enterprises: The case of Kenya

Show simple item record

dc.contributor.author Wamuyu, Patrick Kanyi
dc.contributor.author Maharaj, Manoj S.
dc.date.accessioned 2015-06-16T07:25:02Z
dc.date.available 2015-06-16T07:25:02Z
dc.date.issued 2011
dc.identifier.citation Wamuyu, Patrick Kanyi and Maharaj, Manoj (2011) "Factors influencing successful use of mobile technologies to facilitate ECommerce in small enterprises: The case of Kenya," The African Journal of Information Systems: Vol. 3: Iss. 2, Article 2. Available at: http://digitalcommons.kennesaw.edu/ajis/vol3/iss2/2 en_US
dc.identifier.issn 1936-0282
dc.identifier.uri http://erepo.usiu.ac.ke/11732/308
dc.description A Journal article by Dr. Patrick Kanyi Wamuyu, a Lecturer at the School of Science and Technology in USIU- Africa en_US
dc.description.abstract This paper interrogated the suitability of Mobile Technologies to facilitate e-commerce in Kenyan Micro and Small Enterprises (MSEs). The study proposed a theoretical model and empirically tested it using a sample selected using proportionate stratified sampling within well defined geographic clusters. The study revealed that, while there is massive use of Mobile Internet Services (MIS), there is limited use of Mobile Money Transfer Services (MMTS) for B2B and B2C transactions as opposed to C2C and C2B e-commerce transactions. Results also indicated that utilizing MIS and MMTS, positively and significantly influenced organization’s performance through operational, transactional and interactional benefits. On the research model, the results indicated that Appropriateness and Usage directly and significantly affected Organizational Performance while User Acceptance and Appropriateness were significant determinants of Usage. Surprisingly, of the three theorized barriers (Security Risks, Affordability and Performance Risks), only Performance Risks had a significant negative effect on Usage. Finally, the study’s results, theoretical, managerial and policy implications are discussed. en_US
dc.publisher The African Journal of Information Systems en_US
dc.subject Mobile Money Transfer en_US
dc.subject Mobile Internet en_US
dc.subject e-commerce en_US
dc.subject MSEs en_US
dc.title Factors influencing successful use of mobile technologies to facilitate E-Commerce in small enterprises: The case of Kenya en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Repository


Browse

My Account