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Competitive Advantage in Turbulent Business Environment: A Case of Sameer Africa Limited

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dc.contributor.author Gitonga, Peter
dc.date.accessioned 2016-06-14T08:27:08Z
dc.date.available 2016-06-14T08:27:08Z
dc.date.issued 2016
dc.identifier.uri http://erepo.usiu.ac.ke/11732/2513
dc.description A Research Project Report Submitted to the Chandaria School of Business in Partial Fulfilment of the Requirement for the Degree of Masters in Business Administration (MBA) en_US
dc.description.abstract The purpose of the study was to determine competitive advantage practices used by Sameer Africa Limited in business operations. The objective of the study aimed at assessing the competitive advantages used by Sameer Africa Limited in its business practices, how Sameer Africa uses its competitive advantage to respond to turbulent environment and how Sameer Africa ensures its competitive advantage is sustainable. The study adopted a descriptive research method in gathering, analyzing, interpretation, and presentation of information. The descriptive research design helped in focusing at the strength of relationship between competitive advantages and turbulent business environment. The study employed the use of questionnaires to obtain relevant information from respondents. The study focused on 172 executive and management of Sameer Africa Limited. Probability sampling technique was used to determine the sample size (60 respondents) and collect data from the sample. The study adopted a descriptive and inferential statistics in data analysis and presentation. Correlation analysis and regression analysis were used in the study to determine the competitive advantage practices used by Sameer Africa limited in turbulent business environment. Data were presented in tables and charts. From the study, it was found that organizational leadership is very critical in determining the organizational competitiveness. To enhance organizational competitiveness, transformational leaders of Sameer Africa Limited stimulate and inspire followers to both achieve extraordinary outcomes and develop their own leadership capacity. The study found that good leadership in an organization enhances technological deployment in an organization that impacts overall strategic planning process. Improvements in transformational leadership based competencies should lead to marketplace positional advantages through competitive strategies. The study found that Sameer Africa Limited uses different respond strategies like; market and product development, vertical integration, research and development, price fluctuations among others to respond to turbulent business environment. The study revealed that market and product development highly helps Sameer Africa to respond to turbulent business environment. When for instance there is high competition in the market, Sameer Africa Limited would develop a market or product counter the completion. Research and development helps the company in discovering new products and new ways of offering services to the customers hence enhancing the competitive edge of the company. The study found that to enhance sustainability of competitive advantages, Sameer Africa Limited need to be doing continuous scanning of the business environment. Environment scanning helps to identify early signals of changes and trends. Enterprise risk management is also an important factor as it involves the establishment of well-defined controls to mitigate risks in line with the risk profile and culture of the organization. It was found out that strategic diagnosis helps in ensuring sustainability of competitive advantages as it identifies whether a firm needs to change its strategic behavior to be sure of success in the future business environment. Monitoring is crucial as it helps in detecting meaning through ongoing observations of environmental changes and trends. The study also found that strategic issue processing techniques can help managers to identify issues and plan appropriate actions that address high priorities. The study concludes that the type of organizational leadership determines the competitiveness of Sameer Africa Limited. It also concludes that Sameer Africa Limited uses competitive advantages to respond to turbulent business environment. The study confirms that Sameer Africa Limited uses different respond strategies like; market and product development, vertical integration, research and development, price fluctuations among others to respond to turbulent business environment. The Enterprise Risk Management (ERM) is important in establishing well-defined controls to mitigate risks in line with the risk profile and culture of the particular organization. The study recommends the executive and management of Sameer Africa emulate more of transformational leadership style. The study recommends transformational leadership because improvements in transformational leadership based competencies leads to marketplace positional advantages through competitive strategies. The study also recommends the adoption of marketing strategy as it helps in pricing, promotion, advertising, product design and distribution. The study recommends scanning or business environment as it helps in identifying early signals of business environmental changes and trends. en_US
dc.publisher United States International University - Africa en_US
dc.subject Competitive Advantage in Turbulent Business Environment: A Case of Sameer Africa Limited en_US
dc.subject Competitive Advantage en_US
dc.title Competitive Advantage in Turbulent Business Environment: A Case of Sameer Africa Limited en_US
dc.type Thesis en_US


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