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Competitive strategy implementation : a case study of Davis and Shirtliff Ltd

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dc.contributor.author Waweru, Maina A. S.
dc.date.accessioned 2015-05-26T09:58:46Z
dc.date.available 2015-05-26T09:58:46Z
dc.date.issued 2000-08
dc.identifier.uri http://erepo.usiu.ac.ke/11732/233
dc.description A Project in partial fulfillment of the requirement for the Masters degree in Business Administration (MBA)--USIU-A en_US
dc.description.abstract This research project was carried out in the broad area of strategic management with a focus on competitive strategy implementation. It consisted of a case study carried out in the water pumps industry. The study was conducted at Davis & Shirtliff Limited (D&S). The persistent hard economic situation prevailing in Kenya and the resultant competitive struggle of firms for survival has projected competitive strategies to the forefront of business mangers’ and strategists’ concerns. Hence the choice of the study area, the subject being a current topical issue in Kenya. This study sought to examine how D&S had implemented their competitive strategies, and how such strategies had impacted on their performance. The hypothesis under test was “the successful implementation of competitive strategies results in increased profitability and growth in the firm’s asset base, with a resultant guarantee in the firm’s survival”. In the report’s conceptual approach, the author linked the thoughts of established writers in the discipline of strategic management and delved into developing a new definition of strategic management by linking it directly to competitive strategies. The research methodology involved a mail survey using a structure questionnaire, which was administered to 25% of the population. The sample was developed using stratified, quarter and random sampling methods. The research found that D&S had implemented competitive strategies in an exemplary manner. This had a fundamental positive and desirable impact on the success of the firm and was key to its future. It also observed that the situation would suffice for all Kenyan firms that would implement competitive strategies successfully. The hypothesis was therefore favorably proofed. The report recommended hat more firms participate in competitive strategy implementation for the overall improvement of cooperate performance in Kenya. en_US
dc.publisher United States International University - Africa en_US
dc.subject Strategy Implementation en_US
dc.title Competitive strategy implementation : a case study of Davis and Shirtliff Ltd en_US
dc.type Thesis en_US


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