Strategic Business Challenges for Non-Governmental Organizations in Managing Profitable Business Enterprises : A Case Study of Undugu Society of Kenya

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dc.contributor.author Abonyo, Kepher Otieno
dc.date.accessioned 2015-05-26T09:56:15Z
dc.date.available 2015-05-26T09:56:15Z
dc.date.issued 2003-08
dc.identifier.uri http://erepo.usiu.ac.ke/11732/232
dc.description Project submitted to the School of Business in partial fulfillment of the requirement for the degree of Masters in International Business Administration (MIBA Thesis) en_US
dc.description.abstract The purpose of this study was to identify te strategic business challenges that the Undugu Society of Kenya (USK) workshop units face ad determine how these challenges that contribute to their poor business performance may be managed effectively to achieve profitability. The study was guided by the following research questions. Should the USK engage in profit making enterprise as means of self-sustenance, along side their core mission of social development? What is the potential of USK to successfully run profitable business units and generate profit and liquidity for the organization? What factors are responsible for the poor performance at the USK workshop units? Can USK workshop units be turned around so as to contribute significantly to funding shortfall of the organization? The research design was case study method. The population for this research was all employees of USK and all the employees of USK and all customers recorded in the USK sales ledger. The study employed stratified sampling technique. The primary data was collected using a structured questionnaire for unit management and semi-structured ones for senior staff and customers. Data was analyzed using descriptive statistics namely frequency distribution and percentages. The research findings revealed that USK was faced with difficulties at the Unit and policy level. At the unit level the research revealed challenges in adequacy of working capital and new technology. The study also revealed lack of a marketing strategy and poor staffing of the business units. The USK mission did not inspire most managers. However the business planning process was comprehensive and the few staff available considered themselves competent. At the policy level, the research revealed that USK business policy was not clear per-market entry policies existed. The executive management did not have a unified vision regarding the business units and did not understand the business environment. However the management understood the challenges facing the business units and believed a turnaround was possible. The requisite resources to achieve the short-term results were largely available within the organization or could be gathered with minimum effort. The study further revealed that USK had a loyal customer base. The USK mission inspired several customers. Some customers made suggestions on how USK could improve its services at the USK workshops, which could contribute to growth in the customer base. These improvements can be addressed with available or minimum extra resources. The study also revealed that not enough marketing was undertaken to capture a wider market. The study concluded that USK was justified in managing profitable enterprise and had the potential to do this successfully. The identified factors that contributed to poor performance could be addressed to achieve a turnaround. The study recommended that USK management should undertake critical analysis of the existing business with a view of reallocating resources to new and more viable business. The organization should employ a business manager and recruit new staff or re-train existing staff to inculcate a business culture. Outside help should be sought to draw comprehensive business plans and assist in establishing the vision. The USK mission should include sound management of Small Business Enterprises. The management of USK should also be brave enough to downsize or retrench what is not working en_US
dc.publisher United States International University - Africa en_US
dc.subject Staretgic Business Challenges en_US
dc.title Strategic Business Challenges for Non-Governmental Organizations in Managing Profitable Business Enterprises : A Case Study of Undugu Society of Kenya en_US
dc.type Thesis en_US

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