Nairobi Reputation Ranking

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dc.contributor.author Bellows, Scott
dc.date.accessioned 2016-03-21T12:00:19Z
dc.date.available 2016-03-21T12:00:19Z
dc.date.issued 2016
dc.identifier.uri http://erepo.usiu.ac.ke/11732/2267
dc.description An article on the Business Daily Newspaper by Professor Scott serves as the Director of the New Economy Venture Accelerator (NEVA) and Chair of the Faculty Senate at the United States International University-Africa, en_US
dc.description.abstract Cheryl long desired to visit Sub-Saharan Africa. She craved to experience a mix of culture and nature. She researched extensively and decided to travel to Kenya along with her oldest son. The two ended up loving Kenya and its people and returned to tell their friends about their positive experiences. Thereafter, CNN showed an unflattering picture of Nairobi, unlike gratifying pictures for comparative cities, and highlighted that Nairobi held a dismal global reputation ranking. Cheryl felt hurt at the misrepresentation and felt fed up with global media. Thousands of foreigners travel to Kenya each year and leave as strong ambassadors for our nation. However, Kenya faces an uphill battle when supposedly reputable news organisations frequently slander both Nairobi and Kenya in both subtle and direct ways. Many outside Africa already hold unconscious bias against our continent, so media misrepresentation feeds into their fears and negative perceptions that hurt our global trading prospects. Kenyans on Twitter on local media frequently highlight mistaken global opinions about us. However, surely CNN would have learned its lesson following the thrashing that Kenyans and our supporters around the world unleashed with the “hotbed of terror” taglines before President Obama’s visit? No, not at all. CNN last week quoted a questionably non-rigourous survey. The Reputation Institute put out its annual City RepTrak report. CNN stated that the firm surveyed 19,000 people to rate 101 cities across the globe. Baghdad stood as the city in the world with the world’s worst reputation, according to the firm, at 101st. CNN continued with the next worst city, Tehran, followed by Moscow, Nairobi at 98th, then Bogata. Forebodingly, Nairobi represented a 7.1% decrease over last year, the largest year-over-year decline of the 101 cities tracked. As an innocent CNN viewer living in San Francisco, Strasbourg, Seoul, Sydney, or Santiago, one could be forgiven for taking the “facts” presented by the respected news outlet at face value: thousands of people all around the world see Nairobi as bad, so Nairobi is indeed horrible, therefore I will avoid Nairobi, avoid its people, and avoid business with Kenya. However, CNN should have said about the “study”: a consulting firm selling services surveyed people from the world’s eight richest nations about how they viewed their own cities versus foreign far away metropolises. Let us put it in context. If a doctor put out a seemingly academic research report on the life saving qualities of a particular medicine urging people to purchase it, but simultaneously owned the drug patent, her research would get widely discredited as biased with a massive conflict of interest large enough to drive the Rhino Charge through it. Similarly, the Reputation Institute seems to provide training, consulting, and sells its “Reputation Academy” and “Reputation Leaders Network”, among other services, for over US$35,000 to civic and corporate leaders on why reputation is important and how to boost emotional reputation ratings about their corporations and cities. The firm seems to convince city leaders about a problem, make it look academically rigourous, then sells a solution. One would think that if CNN reported it, the source might be credible and come from rigourous testing without apparent conflicts of interest. en_US
dc.publisher Business Daily en_US
dc.title Nairobi Reputation Ranking en_US
dc.type Article en_US

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