The general objective of this research was to establish the effect of brand extension on brand equity in the consumer electronic among the youth of USIU Africa. The study was guided by three specific objectives which sought ...

about consumer behavior. This topic was arrived at after reading through research work from other researchers who conducted their research on Consumers, their behavior and Youths. Kenya has one of the largest youth Population ...

The purpose of this study investigated the youth’s potential for involvement in acts of terrorism. These include the factors that influenced youth to join extremist groups in Kenya, especially the youth of Somalia ethnic ...