The purpose of the study was to investigate how USIU can create and sustain a competitive advantage. The study was guided by three research questions: How can USIU differentiate its services to enable it create sustainable ...

The purpose of this study was to analyze the effect of marketing communication strategies on student enrollment in private universities. The study answers three questions. The first question is the effect of advertising ...

The purpose of this study was to examine the impact of brand equity on consumer buyer behavior of smartphones among millennials: A case study of the United States International University. The study was guided by the ...

The purpose of this study was to investigate the strategies adopted by Kenyan insurance companies in meeting student market at the universities in Kenya. United States International University was used as a case study in ...