Browsing Chandaria School of Business by Subject "Nairobi"

Now showing items 1-20 of 41

Adoption of Web 2.0 in Learning Management Systems in Universities in Nairobi: Development of a UTAUT Based Model

Moseti, Micah Francis (United States International University - Africa, 2019)

With the compatibility of web technologies 2.0, there have been changes in the way people access and use knowledge and information. Educational institutions are not an exception to the state of Web 2.0 technology that is ...
Analysis of Factors Influencing Market Access in National Referral Hospitals by Multinational Pharmaceutical Companies in Nairobi

Anyim, Imelda Pauline (United States International University - Africa, 2019)

The general objective of this study was to analyze the factors influencing market access of medical products in national referral hospitals by multinational pharmaceutical companies in Kenya. The specific objectives that ...
An Analysis of Financial Management as a Cause of Small Scale Enterprise Failure in Nairobi A Case of Printing Industry

Mburu, Wanjiru P.K. (United States International University - Africa, 1997)
Anaysis of Human Resource Challenges Facing Entrepreneurs in Kenya: a Case of ICT SMES in Nairobi

Gacheri, Maingi F. (United States International University - Africa, 2013)

The purpose of this study was to analyze the human resource challenges that are experienced by the business entrepreneurs. The study focused on recruitment and selection and on the training and development of employees in ...
The Application of Information Technology in Enhancing Customer Satisfaction, a Survey of Soft Drink Companies in Nairobi

Muathe, Stephen Makau A. (United States International University - Africa, 2002)
Application of Porter's Generic Strategies Framework in Hospitality Establishments in Nairobi

Kariuki, Gitonga Charles (University of Nairobi, 2003)

The study investigates the application/use of porter's generic strategies in hospitality establishment in Kenya with the concentration on Nairobi. The research considered 80 hospitality establishments in Nairobi as the ...
An Assessment of Social Media Marketing On Consumer Brand Loyalty: A Case Study of the Indian Cuisine Restaurants in Nairobi

Patel, Akshay R. (United States International University - Africa, 2019)

The objective of this study was to evaluate the usefulness of social media marketing and its relation to customer loyalty in the Indian cuisine restaurant industry in Nairobi, Kenya. This study was directed by the following ...
Assessment of Strategic Planning Practices in Engineering Consultancy Firms in Nairobi

Gatunange, Alain Marcel (United States International University - Africa, 2018)

The purpose of the study was to assess the strategic planning practices in the engineering consultancy firms in Nairobi. The study was guided by the following research questions: How is strategic planning in engineering ...
The Case Study of the Preferred Fragrance in Sta-soft Spring Fresh Variant in Nairobi

Fidahusein, Quresh (United States International University - Africa, 2001)
Competitive Strategies That Create Competitive Advantage among Shopping Malls in Nairobi

Ndung’u, Valentine (United States International University - Africa, 2018)

The general objective of the study is to analyze how the competitive strategies employed by shopping malls in Nairobi give them an edge over their competitors in the industry. The study attempts to realize three specific ...
Determinants of Absenteeism A Case of Owner-Managers in Nairobi

Ochieng, Florance Thira (United States International University - Africa, 1996)
Determinants of Absenteeism A Case Study of Owner-Managers in Nairobi

Ochieng, Florence Thira (United States International Univversity - Africa, 1996)
Effect of Competitive Strategies on Organizational Performance: Case Study of Bridge International Academies, Nairobi

Masale, Wendy (United States International University - Africa, 2018)

The purpose of this study was to investigate the effect of competitive strategies on the organizational performance of Bridge International Academies in Nairobi. The study was guided by the following research questions. ...
Effect of Electronic Procurement on Performance of United Nations Agencies in Nairobi: A Study of Selected UN Agencies in Nairobi

Waganda, Agnes Okwar (United States International University - Africa, 2018)

The purpose of this study was to examine the effect of Electronic Procurement (EProcurement) on the performance of the procurement function of UN Agencies in Kenya. The study sought to answer the following research ...
Effect of Financial Literacy on Students’ Investment Behaviour in Nairobi Securities Exchange. A Case of United States International University-Africa

Muhoza, Doriane (United States International University - Africa, 2019)

The purpose of the study was to determine the effect of financial literacy on university students’ investment behavior in Nairobi securities exchange. The study was guided by the following research questions; what are the ...
The Effect of Packaging on Consumer Choice Of Washing Detergents in Nairobi

Waitueka, Sylvia Wangeci (United States International University - Africa, 2015)

The general purpose of this research was the assessment of the effect of packaging on consumer choice of washing detergents in Nairobi. More specifically, the research was guided by three research questions: What is the ...
Effect of Talent Management Practices on Employee Morale in Legal Firms in Nairobi

Kavoo, Joseph Mutua (United States International University - Africa, 2018)

The purpose of this study was to investigate the effect of talent management practices on the employee morale in legal firms in Nairobi. The study was guided by the following research questions; What are the effects of ...
Effectiveness of Content Marketing through Social Media towards the Growth of the Fitness Industry in Nairobi

Wainaina, Alex Kamau (United States International University - Africa, 2019)

The purpose of the study is to determine the effectiveness of content marketing through social media on the growth of fitness industry in Nairobi. The study was guided by the following research questions: How can channel ...
The Effectiveness of Word Of Mouth in Automobile Marketing in Nairobi

Mbagara, Karita (United States International University - Africa, 2018)

The general objective of this study was to evaluate the effectiveness of the use of word of mouth marketing in the decision to purchase a motor vehicle in Nairobi. The study was guided by the following research objectives: ...
Effects of Consumer Purchase Behaviour on the Uptake of Mortgages Offered By Commercial Banks in Nairobi

Mugo, Michael Jude (United States International University - Africa, 2018)

The general objective of the study was to examine the influence of consumer behavior on the uptake of mortgages in Nairobi County. The study was guided by the following specific objectives: to determine the influence of ...

Browsing Chandaria School of Business by Subject "Nairobi"

Browsing Chandaria School of Business by Subject "Nairobi"

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