The general objective of this study was to analyze the factors influencing market access of medical products in national referral hospitals by multinational pharmaceutical companies in Kenya. The specific objectives that ...

The purpose of this study was to analyze the human resource challenges that are experienced by the business entrepreneurs. The study focused on recruitment and selection and on the training and development of employees in ...

The study investigates the application/use of porter's generic strategies in hospitality establishment in Kenya with the concentration on Nairobi. The research considered 80 hospitality establishments in Nairobi as the ...

The purpose of the study was to assess the strategic planning practices in the engineering consultancy firms in Nairobi. The study was guided by the following research questions: How is strategic planning in engineering ...

The purpose of the study was to identify the demographic characteristics of the social media users in Nairobi, Kenya with a view of coming up with social media strategies that businesses can adopt when dealing with different ...

The purpose of this study was to investigate the effect of competitive strategies on the organizational performance of Bridge International Academies in Nairobi. The study was guided by the following research questions. ...

The purpose of the study was to determine the effect of financial literacy on university students’ investment behavior in Nairobi securities exchange. The study was guided by the following research questions; what are the ...

The general purpose of this research was the assessment of the effect of packaging on consumer choice of washing detergents in Nairobi. More specifically, the research was guided by three research questions: What is the ...

The purpose of the study is to determine the effectiveness of content marketing through social media on the growth of fitness industry in Nairobi. The study was guided by the following research questions: How can channel ...