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Browsing Chandaria School of Business by Subject "Jumia"

Browsing Chandaria School of Business by Subject "Jumia"

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  • Mwithimbu, Lenah Kendi (United States International University - Africa, 2017)
    The purpose of this study was to analyze factors affecting online consumer buying behavior that might be one of the most important issues of e-commerce and marketing field today. However, there is very limited knowledge ...

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