This study sought to assess the use of customer relationship management programs as a strategy to achieve a competitive advantage in the banking industry using KCB bank as a case study. The study sought to find answers to ...

The purpose of this study was to evaluate the effectiveness of social media marketing on customer loyalty at Equity Bank in Kenya. This study was guided by the following objectives; to determine the effects of social media ...

The purpose of this paper was to establish how corporate culture affects employee performance in the banking industry, specifically Jamii Bora Bank. The specific objective was to establish how employee involvement contributed ...

The aim of this study was to examine the effect of motivation on the performance of employees using the case of Bank of Africa, Nairobi. The study used the research questions which included; how does job design affect ...

The purpose of this study will be to determine factors that influence customer satisfaction in the banking sector. Research questions for this study are as follows: To what extent does service delivery influence customer ...

The purpose of this study was to determine the extent to which banks in Kenya have embraced the use of social media. The study sought to examine how banks in Kenya use social media, why banks in Kenya use social media, and ...