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Browsing Chandaria School of Business by Author "Aduwo, Susan"

Browsing Chandaria School of Business by Author "Aduwo, Susan"

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  • Aduwo, Susan (United States International University - Africa, 2000)
    Consumer choice of products has been known to depend, among others, distribution, price, income, quality, advertising and promotional activities. Literature however reveals that the interplay of these factors in influencing ...

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